Dear Birmingham marketing community, members, and partners, I am honored and inspired to take on this new challenge as the 2020-21 AMA Birmingham Chapter President. After moving from Montreal, Canada, three years ago, this marketing community was generous and pivotal in acclimating me to my new life in Birmingham. As a passionate marketer, I’m Read More…
Tag: building a brand
Eric Frye and Randy Webb from Waynes Featured at November Signature Series Luncheon
At our Signature Series Luncheon on Nov. 20, the American Marketing Association — Birmingham chapter had the opportunity to hear more about one of the most successful brand strategies in Birmingham history — Waynes. Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle, in Read More…