At our Signature Series Luncheon on Jan. 15, the American Marketing Association — Birmingham chapter heard from diversity, inclusion and equality expert Josh Loebner. Loebner serves as director of strategy for Designsensory and is a current Clemson University doctoral candidate whose research focuses on advertising and disability. Loebner’s presentation, “Advertising, Disability and the Diversity Directive,” Read More…
At our Signature Series Luncheon on Nov. 20, the American Marketing Association — Birmingham chapter had the opportunity to hear more about one of the most successful brand strategies in Birmingham history — Waynes. Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle, in Read More…
Jackets off, AMA members! Chief Meteorologist James Spann joined the American Marketing Association — Birmingham Chapter this past Wednesday, Oct. 16, at the October Signature Series luncheon. Like the weather, the marketing field can change at any moment, so it’s important to learn how to proactively read the signals and know how to communicate effectively Read More…
This past Wednesday, Sept. 18, the American Marketing Association – Birmingham Chapter hosted Douglas Burdett, host of the “The Marketing Book Podcast” and founder/principal of ARTILLERY, as the keynote speaker of the September Signature Series luncheon. “The Marketing Book Podcast” was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Read More…
A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle is the CEO for local Birmingham firm FitzMartin. Over the course of his career – which spans more than 27 years of sales and marketing experience – Doyle has developed his own philosophy of marketing, one Read More…
Understanding customer acquisition cost, churn rates, and lifetime value. Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging trends – namely the dawn of the digital age. Four years ago, he sold the traditional billboard aspect of his business to start fresh as Read More…
AMA November Signature Series Luncheon: Ginger Jefferson presents Together We Can: Enhancing Cooperation and Prosperity in Birmingham Ginger Jefferson is the director of marketing and communications for the Community Foundation of Greater Birmingham, where she has developed a keen understanding of the barriers facing a bi-county organization. For background, the foundation’s vision is for a Read More…
Companies and careers are often shaped by their ups and downs – or, as Greg Schumann calls them, prosperity and pitfalls. Schumann’s marketing career has been anything but conventional. He began his career in Chicago, but he’s lived and worked in a variety of cities across the country. He’s worked with publications like Teen People Read More…
Atlas RFID, like most successful ventures, was conceived when Robert Fuqua, the company’s CEO, identified a problem – in this case, a $275 billion problem – and found success by providing a solution. Fuqua noticed that during a construction project, 15 percent of a company’s time was spent simply waiting on materials to be delivered. Read More…
June Signature Luncheon Recap The American Marketing Association Birmingham Chapter was happy to feature one of Birmingham’s most successful new brands, Taco Mama, at our June 21 luncheon. CEO Will Haver shared his philosophy on running a service organization, finding the right people, and marketing. We are pleased to share some of the insights that Read More…
