At our Signature Series Luncheon on Jan. 15, the American Marketing Association — Birmingham chapter heard from diversity, inclusion and equality expert Josh Loebner. Loebner serves as director of strategy Read More…
Category: Signature Series Luncheon
Eric Frye and Randy Webb from Waynes Featured at November Signature Series Luncheon
At our Signature Series Luncheon on Nov. 20, the American Marketing Association — Birmingham chapter had the opportunity to hear more about one of the most successful brand strategies in Read More…
Chief Meteorologist James Spann Featured at October Luncheon
Jackets off, AMA members! Chief Meteorologist James Spann joined the American Marketing Association — Birmingham Chapter this past Wednesday, Oct. 16, at the October Signature Series luncheon. Like the weather, Read More…
Douglas Burdett from The Marketing Book Podcast Featured at September Luncheon
This past Wednesday, Sept. 18, the American Marketing Association – Birmingham Chapter hosted Douglas Burdett, host of the “The Marketing Book Podcast” and founder/principal of ARTILLERY, as the keynote speaker Read More…
A Glimpse Inside Our Minds and How We Make Decisions
A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle is the CEO for local Birmingham firm FitzMartin. Over the course Read More…
How Much Will You Pay for a New Customer?
Understanding customer acquisition cost, churn rates, and lifetime value. Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging Read More…
Ginger Jefferson presents Together We Can: AMA November Luncheon Recap
AMA November Signature Series Luncheon: Ginger Jefferson presents Together We Can: Enhancing Cooperation and Prosperity in Birmingham Ginger Jefferson is the director of marketing and communications for the Community Foundation Read More…
Greg Schumann on and Prosperity and Pitfalls: AMA October Signature Series Luncheon
Companies and careers are often shaped by their ups and downs – or, as Greg Schumann calls them, prosperity and pitfalls. Schumann’s marketing career has been anything but conventional. He Read More…
Robert Fuqua on Building a New Market: September Signature Series Luncheon
Atlas RFID, like most successful ventures, was conceived when Robert Fuqua, the company’s CEO, identified a problem – in this case, a $275 billion problem – and found success by Read More…
For the Love of Tacos and People: Standing Out in an Oversaturated Market
June Signature Luncheon Recap The American Marketing Association Birmingham Chapter was happy to feature one of Birmingham’s most successful new brands, Taco Mama, at our June 21 luncheon. CEO Will Read More…