Meet Melissa Ralph. We love our AMA Birmingham board and chair members and feel as though we need to showcase all of the wonderful projects and aid they Read More…
Category: Marketing
Recruitment Marketing: From Nice to Have to Necessity
Recruitment marketing as an industry has expanded the past decade from a nice to have addition to a recruitment campaign to a necessary piece of a company’s recruitment strategy. In Read More…
Letter from Alexandra Lloyd, 2020-21 AMA Birmingham Chapter President
Dear Birmingham marketing community, members, and partners, I am honored and inspired to take on this new challenge as the 2020-21 AMA Birmingham Chapter President. After moving from Montreal, Read More…
How does award recognition benefit my business?
It feels good to win an award, to be recognized for your hard work. But besides that warm, fuzzy feeling, can awards actually benefit your company, business or organization? The Read More…
A Glimpse Inside Our Minds and How We Make Decisions
A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle is the CEO for local Birmingham firm FitzMartin. Over the course Read More…
How Much Will You Pay for a New Customer?
Understanding customer acquisition cost, churn rates, and lifetime value. Scott Bell started his company in 2008. Originally specializing in billboard marketing, his company has evolved a great deal alongside emerging Read More…
Content Marketing is the New Business Storyteller
I recently conducted a Content Marketing workshop for the Birmingham American Marketing Association. It was so well-received that we thought a follow-up blog might be in order! We discussed the Read More…
Greg Schumann on and Prosperity and Pitfalls: AMA October Signature Series Luncheon
Companies and careers are often shaped by their ups and downs – or, as Greg Schumann calls them, prosperity and pitfalls. Schumann’s marketing career has been anything but conventional. He Read More…
Robert Fuqua on Building a New Market: September Signature Series Luncheon
Atlas RFID, like most successful ventures, was conceived when Robert Fuqua, the company’s CEO, identified a problem – in this case, a $275 billion problem – and found success by Read More…
The 3 A’s that Inbound Taught Me
Last week I had the opportunity to attend Inbound 2018 in Boston, Massachusetts. Inbound is an annual event that brings together over 24,000 marketing, sales, and business professionals from across Read More…