The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

You Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies

Darin White - "Changing the Game – Key Trends Driving the Business of Sports” Darin White is founder and coordinator of the Sports Marketing program in the Brock School of

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have

Bill Fox - "Momentum's Growth, Marketing Challenges & Successes in the Changing Telecom Landscape" Bill Fox is President and CEO of Momentum Telecom, leading the team in their mission of enabling

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford

Caffeine Powered Marketing Presented by Randy Adamy | Owner, OHenry’s Coffees and OHenry’s Coffee Roasting Co. January 18, 2017 | The Harbert Center   O'Henry's is one of Birmingham's favorite food