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October Power Marketing Luncheon
February 15, 2017 @ 11:30 am - 1:00 pm$15.00
Presented by Michele Elrod, Executive Vice President, Head of Marketing – Regions Financial
Join us as Michele shares with us Regions’ mission, the thrill of creating a new brand and the role of the iconic bike, how Regions is better connecting with customers, and Regions’ commitment to communities through financial education and sponsorships.
Michele Elrod has been a marketing professional for nearly 35 years, 30 of those in the ever-changing banking industry. In her words, “Today, marketing offers more opportunities than ever before to support your company and ensure that marketing is a revenue center.”
She earned her master’s degree from the University of Alabama School of Communication and Information Services, where she was recently recognized as the 2014 Outstanding Alumna in Advertising. The Birmingham Business Journal honored Michele as a top CMO in the 2014 C-suite awards. She currently serves in the University Of Alabama Culverhouse School Of Commerce Mentor Program and is a member of the Culverhouse Board of Visitors.
This event is sponsored by the Exact Target Marketing Cloud. The Exact Target Marketing Cloud from Salesforce is the platform for 1:1 customer journeys, connecting companies with customers in whole new ways. Learn more at exacttarget.com.
Sam Capra will discuss the world’s most powerful 1:1 digital marketing platform, the ExactTarget Marketing Cloud. Learn how it helps you make the most of every customer interaction—creating personalized, cross-channel customer journeys that deliver exceptional brand experiences.
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