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April Power Marketing Luncheon

February 15, 2017 @ 11:30 am - 1:00 pm

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Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique. From Highlands Bar & Grill to the Waffle House – they’re serving custom blended coffee and/or tea manufactured exclusively by Royal Cup Coffee.

Fifteen years ago the company began offering its products online through EspresShip.com – an easy and convenient way for home consumers and businesses of all sizes to enjoy coffee-house-quality coffee. Royal Cup also recently introduced a customized Mercedes-Benz Sprinter Van with a complete barista bar outfitted with state-of-the-art brewing equipment, a full graphics wrap, and an exterior pop-up digital flatscreen monitor for images and videos.

Early Birds Register and Pay by Friday Noon April 10: Members $20, Guests $30, Students $10
After Friday Noon April 10: Members $30, Guests $40, Students $15

**Early Bird prices accepted at the door for company checks and students cash.
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February 15, 2017
11:30 am - 1:00 pm
Event Category: