Luncheons

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Marketing Strategies For Companies In Their Early Stages
Location: The Harbert Center Time: 11:30 - 1:00pm
Presented by Devon Laney, President & CEO, Innovation Depot
REGISTER HERE

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have