Luncheons

Presented by Glen Phillips CEO of Lake Homes Realty / LakeHomes.com Pretend you have business blender. What would you get if you put in that blender – a national traditional

Digital Storytelling on Steroids: Branded Content Marketing
Guest Speaker: Libby Romano and Lindsey Sims, Big Communications

Join us as Libby and Lindsey share how great stories have the power to create gravity - effortlessly drawing people into brands, whether written, spoken or seen. But if that information isn’t relevant, exciting, timely, and shareworthy, it is a waste of time. Don’t waste time.

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Marketing Strategies For Companies In Their Early Stages
Location: The Harbert Center Time: 11:30 - 1:00pm
Presented by Devon Laney, President & CEO, Innovation Depot
REGISTER HERE

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.

Connecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial

Sponsored by ExactTarget, a salesforce.com company.

"What News is HOT in Birmingham"

Presented by: Cindy Fisher Crawford

Cindy Fisher Crawford will delve into the numbers of online readership to show which stories get the most interest from Birmingham business leaders. And, she will share how that information can help marketing professionals make smarter branding decisions. As Editor of the Birmingham Business Journal, the top business publication in the state for eight years, she has gained inside knowledge and outside perspective on the pulse of the business community.

You Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies

Keith Richards - A Passion for Cooking and Community

Keith Richards found his passion for Taziki's and its Greek inspired menu on a 1997 trip to Greece with his wife, Amy. In 1998, they opened their first restaurant at the Colonnade in Birmingham. Today, Taziki's has 47 locations in 13 states.

Tracking 100+ Unique Markets Through Effective Communications
Location: The Harbert Center
Date and Time Wednesday January 21st, 11:30 - 1:00pm
Presented by Casey Lassiter, Associate Director of Communications, Healthsouth Corporation

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford

Darin White - "Changing the Game – Key Trends Driving the Business of Sports” Darin White is founder and coordinator of the Sports Marketing program in the Brock School of

Warren Averett 360: Organizing Solutions Around The Client Presented by Todd Decker, CMO and Head of Business Development – Warren Averett November 16, 2016 | The Harbert Center Join us

Bill Fox - "Momentum's Growth, Marketing Challenges & Successes in the Changing Telecom Landscape" Bill Fox is President and CEO of Momentum Telecom, leading the team in their mission of enabling

Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity Presented by Betsy McAtee, CEO, Dreamland BBQ Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s

Beyond Brochures - Using Apps To Engage An Audience Taylor Peake Wyatt, President of MotionMobs, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s

Caffeine Powered Marketing Presented by Randy Adamy | Owner, OHenry’s Coffees and OHenry’s Coffee Roasting Co. January 18, 2017 | The Harbert Center   O'Henry's is one of Birmingham's favorite food

The Absolutely Essential Social Media Tools by Wade Kwon, Founder of Y'all Connect conference Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have

For The Love of Tacos and People – Standing Out In An Oversaturated Market Presented by Will Haver Restauranteur/Owner of Taco Mama & Otey’s Tavern There are hundreds of places

Going after the Giants… Sideways Presented by Glen Phillips CEO of Lake Homes Realty / LakeHomes.com February 15, 2017 | The Harbert Center Pretend you have business blender. What would you

The Marketing Evolution   Dan Pahos, CEO of Home Instead and BBJ's 2014 Small Business Executive of the Year, will share how his marketing strategies have evolved over the past

Ben May | Senior Director ESPN Sports Management, SEC-ESPN Network Join us for a fascinating look into the SEC Network – the most successful cable network launch in history.  And learn

A Healthcare Joint Venture: What’s My Name Again? Kate DeWitt Darden | Vice President, Marketing & Communications, Brookwood Baptist Health The healthcare landscape experienced unprecedented change in 2016. Hospitals moved