Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity Presented by Betsy McAtee, CEO, Dreamland BBQ Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a

Warren Averett 360: Organizing Solutions Around The Client Presented by Todd Decker, CMO and Head of Business Development – Warren Averett November 16, 2016 | The Harbert Center Join us as Todd Decker shares how his firm has developed “Warren Averett 360” - a comprehensive marketing approach positioning the firm as more client centered and

Beyond Brochures - Using Apps To Engage An Audience Taylor Peake Wyatt, President of MotionMobs, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s growing technology community since 2010. Through MotionMobs, she has helped entrepreneurs start their first company and experienced business leaders embrace technology to improve efficiency within

Caffeine Powered Marketing Presented by Randy Adamy | Owner, OHenry’s Coffees and OHenry’s Coffee Roasting Co. January 18, 2017 | The Harbert Center   O'Henry's is one of Birmingham's favorite food & beverage brands.  Join us on January 18th as CEO Randy Adamy explains the O'Henry's approach to marketing - starting with the foundational principles laid

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding

Bill Fox - "Momentum's Growth, Marketing Challenges & Successes in the Changing Telecom Landscape" Bill Fox is President and CEO of Momentum Telecom, leading the team in their mission of enabling others to thrive by combining smarter technology with seasoned experts to deliver an unmatched customer experience. He previously served as Chief Financial Officer of SuccessEHS,

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. After being named CMO in 2008, Eric immediately redefined the nature

Darin White - "Changing the Game – Key Trends Driving the Business of Sports” Darin White is founder and coordinator of the Sports Marketing program in the Brock School of Business at Samford University. He serves as the Chair of the American Marketing Association Sports Marketing Academic Society (SIG), the leading international scholarly body charged