October 2018 Signature Series Luncheon
Greg Schumann, Vice President Markstein Pitfalls and Prosperity Brand lessons from an unconventional marketing and advertising career Join AMA Birmingham as we welcome Greg Schumann. Greg will share successes and failures from his brand experiences, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking
November Signature Series Luncheon
Ginger Jefferson Together We Can: Enhancing cooperation and prosperity in Birmingham Director of Marketing & Communication at the Community Foundation of Greater Birmingham Save Your Spot Today! Join AMA Birmingham as we welcome Ginger Jefferson. Ginger will talk about the role of communication and marketing in taking on major community initiatives that affect a large
January Signature Series Luncheon
Scott Bell, Founder & CEO - Bell Media, LLC How Much Will You Pay for a New Customer? Understanding customer acquisition cost, churn rates, and lifetime value. Save Your Spot Today! Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of
February Signature Series Luncheon
Cognitive Marketing: A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle, CEO - Fitzmartin Save Your Spot Today! Join AMA Birmingham as we welcome Sean Doyle. Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior
March Signature Series Luncheon
Building a SaaS Brand: USING DIGITAL MARKETING, TECHNOLOGY AND DATA Lori Sullivan, Director of Marketing - Fleetio Save Your Spot Today! Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often, this allows businesses access to
April Signature Series Luncheon
Birmingham Legion Football Club Doug Hicks, Executive Vice President BRINGING SOCCER TO THE MAGIC CITY. BUILDING A PROFESSIONAL SPORTS BRAND Join AMA Birmingham as we welcome Doug Hicks. Doug Hicks – a 25-year professional sports communications, branding & marketing specialist - joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using
Magic City Marketing Awards
UAB Collat School of Business 710 13th St S, Birmingham, AL, United StatesMagic City Marketing Awards The American Marketing Association (AMA) - Birmingham Chapter is bringing you the first annual Magic City Marketing Awards, an awards program recognizing excellence in marketing in Birmingham, Ala., and its surrounding areas. Agencies, in-house marketing departments, freelancers and consultants alike may enter. Submitting a nominee is free, and AMA membership is
June Signature Series Luncheon
Building Multiple Real Estate Brands Under One John Boone, Orchestra Partners There are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer, 2) the project itself, and 3) the tenants. This presentation will briefly describe what goes into each one, and how Orchestra Partners uniquely plays a heavy
Signature Series Luncheon – August 2019
The Harbert Center 2019 4th Ave N, Birmingham, AL, United StatesTechnology's Role in Birmingham's Future Growth Deon Gordon, President & CEO, TechBirmingham Birmingham is having a cultural, economic, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital
Signature Series Luncheon – September 2019
The Harbert Center 2019 4th Ave N, Birmingham, AL, United StatesThe Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. Click here to save your seat to hear Douglas Burdett, host of The Marketing Book