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January Signature Series Luncheon

January 16, 2019 @ 11:30 am - 1:00 pm

Scott Bell, Founder & CEO – Bell Media, LLC

How Much Will You Pay for a New Customer?

Understanding customer acquisition cost, churn rates, and lifetime value.

Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend?

Learn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget.

Scott shares his knowledge with more than ten years of digital marketing experience, outdoor and indoor media development, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines, financial management and strategic thinking.


January 16, 2019
11:30 am - 1:00 pm
Event Category:


American Marketing Association – Birmingham Chapter