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June Signature Series Luncheon
June 19 @ 11:30 am - 1:00 pm
Building Multiple Real Estate Brands Under One
John Boone, Orchestra Partners
There are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer, 2) the project itself, and 3) the tenants. This presentation will briefly describe what goes into each one, and how Orchestra Partners uniquely plays a heavy part in all three tiers.
John specializes in organizational strategy, market analysis, community development, and project design/management. After flirting with a Ph.D. in History, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking, bouldering, hiking, and generally being outside on sunny days with a beer.