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Workshop: Harnessing the Power of Video Marketing

Featuring Ali Schwanke, CEO - Simple Strat Ali Schwanke is the CEO of Simple Strat, a content marketing agency with a reputation for thought leadership in video marketing. Simple Strat is located in Lincoln, NE, but the AMA Birmingham leadership team had the opportunity to hear Ali deliver the opening presentation at the American Marketing Association National

October 2018 Signature Series Luncheon

Greg Schumann, Vice President Markstein   Pitfalls and Prosperity Brand lessons from an unconventional marketing and advertising career   Join AMA Birmingham as we welcome Greg Schumann. Greg will share successes and failures from his brand experiences, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking

November Signature Series Luncheon

Ginger Jefferson Together We Can: Enhancing cooperation and prosperity in Birmingham Director of Marketing & Communication at the Community Foundation of Greater Birmingham Save Your Spot Today! Join AMA Birmingham as we welcome Ginger Jefferson. Ginger will talk about the role of communication and marketing in taking on major community initiatives that affect a large

January Signature Series Luncheon

Scott Bell, Founder & CEO - Bell Media, LLC How Much Will You Pay for a New Customer? Understanding customer acquisition cost, churn rates, and lifetime value. Save Your Spot Today! Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of

February Signature Series Luncheon

Cognitive Marketing:   A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games   Sean Doyle, CEO - Fitzmartin   Save Your Spot Today! Join AMA Birmingham as we welcome Sean Doyle. Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior

March Signature Series Luncheon

Building a SaaS Brand:   USING DIGITAL MARKETING, TECHNOLOGY AND DATA   Lori Sullivan, Director of Marketing - Fleetio   Save Your Spot Today!   Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often, this allows businesses access to

April Signature Series Luncheon

Birmingham Legion Football Club Doug Hicks, Executive Vice President BRINGING SOCCER TO THE MAGIC CITY. BUILDING A PROFESSIONAL SPORTS BRAND Join AMA Birmingham as we welcome Doug Hicks. Doug Hicks – a 25-year professional sports communications, branding & marketing specialist - joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using

Magic City Marketing Awards

UAB Collat School of Business 710 13th St S, Birmingham, AL, United States

Magic City Marketing Awards The American Marketing Association (AMA) - Birmingham Chapter is bringing you the first annual Magic City Marketing Awards, an awards program recognizing excellence in marketing in Birmingham, Ala., and its surrounding areas. Agencies, in-house marketing departments, freelancers and consultants alike may enter. Submitting a nominee is free, and AMA membership is