Presented by Glen Phillips CEO of Lake Homes Realty / LakeHomes.com Pretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber? You’d get Lake Homes Realty, one of the nation’s fastest growing full-service real estate companies.

You Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with an expected future at Avondale Mills, the great grandson of its founder and Alabama Governor, Braxton Bragg Comer, Bew began a life long entrepreneurial pursuit of excellence in home goods leading to

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

Connecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial

Sponsored by ExactTarget, a salesforce.com company.

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?