Luncheons

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with an expected future at Avondale Mills, the great grandson of its founder and Alabama Governor, Braxton Bragg Comer, Bew began a life long entrepreneurial pursuit of excellence in home goods leading to

Digital Storytelling on Steroids: Branded Content Marketing
Guest Speaker: Libby Romano and Lindsey Sims, Big Communications

Join us as Libby and Lindsey share how great stories have the power to create gravity - effortlessly drawing people into brands, whether written, spoken or seen. But if that information isn’t relevant, exciting, timely, and shareworthy, it is a waste of time. Don’t waste time.

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. After being named CMO in 2008, Eric immediately redefined the nature

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next Day Traffic series, the first in August of 2011, and second in January 2013, both sold exclusively online and to agency clients. He has written

The Absolutely Essential Social Media Tools by Wade Kwon, Founder of Y'all Connect conference Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions and sales. Crafting a solid social media marketing plan begins with the right tools. Let Wade Kwon, one of the Poynter Institute’s 35 Influential People