Luncheons

Warren Averett 360: Organizing Solutions Around The Client Presented by Todd Decker, CMO and Head of Business Development – Warren Averett November 16, 2016 | The Harbert Center Join us as Todd Decker shares how his firm has developed “Warren Averett 360” - a comprehensive marketing approach positioning the firm as more client centered and

Darin White - "Changing the Game – Key Trends Driving the Business of Sports” Darin White is founder and coordinator of the Sports Marketing program in the Brock School of Business at Samford University. He serves as the Chair of the American Marketing Association Sports Marketing Academic Society (SIG), the leading international scholarly body charged

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. After being named CMO in 2008, Eric immediately redefined the nature

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next Day Traffic series, the first in August of 2011, and second in January 2013, both sold exclusively online and to agency clients. He has written

The Absolutely Essential Social Media Tools by Wade Kwon, Founder of Y'all Connect conference Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions and sales. Crafting a solid social media marketing plan begins with the right tools. Let Wade Kwon, one of the Poynter Institute’s 35 Influential People

For The Love of Tacos and People – Standing Out In An Oversaturated Market Presented by Will Haver Restauranteur/Owner of Taco Mama & Otey’s Tavern There are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how

A Healthcare Joint Venture: What’s My Name Again? Kate DeWitt Darden | Vice President, Marketing & Communications, Brookwood Baptist Health The healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center, Baptist Health System

Ben May | Senior Director ESPN Sports Management, SEC-ESPN Network Join us for a fascinating look into the SEC Network – the most successful cable network launch in history.  And learn what ESPN and the SEC Network have planned for the future. Ben is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for