Luncheons

Tracking 100+ Unique Markets Through Effective Communications
Location: The Harbert Center
Date and Time Wednesday January 21st, 11:30 - 1:00pm
Presented by Casey Lassiter, Associate Director of Communications, Healthsouth Corporation

Digital Storytelling on Steroids: Branded Content Marketing
Guest Speaker: Libby Romano and Lindsey Sims, Big Communications

Join us as Libby and Lindsey share how great stories have the power to create gravity - effortlessly drawing people into brands, whether written, spoken or seen. But if that information isn’t relevant, exciting, timely, and shareworthy, it is a waste of time. Don’t waste time.

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

The Absolutely Essential Social Media Tools by Wade Kwon, Founder of Y'all Connect conference Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next