Category: Marketing

The Question for a Post-Bankruptcy RadioShack: Will You Still Be RadioShack?

by C. Clifton Eason, Ph.D. Recent reports suggest that RadioShack is nearing bankruptcy – an outcome many investors and financial analysts saw as inevitable considering nearly three years of losses and a dismal 2014 holiday season.  If these reports come to fruition, it is possible that RadioShack could emerge from bankruptcy and continue operating (in a Read More…

Birmingham Loves Bud’s Best Cookies

by Chanda Temple One of the best parts of a banana pudding is a sweet, fresh wafer that holds up to the custard. In Birmingham, Ala., people have found just the right cookie in the vanilla wafers by Bud’s Best Cookies. Birmingham-area restaurants know this, too, which is why places such as Dreamland Bar-B-Que, Ragtime Cafe, Read More…

The Secret Marketing Weapon of the Locally-Owned Business: Being Locally Owned

by C. Clifton Eason, Ph.D Locally-owned businesses – particularly small ones – often find themselves at a disadvantage when competing with large, well-heeled, national chains.  We’ve all heard that Walmart puts “the little guys” out of business.  And how many locally-owned hardware stores exist in this era of behemoths like The Home Depot and Lowe’s?  Do Read More…

5 Things I Wish I Knew Then… My Advice to Young PR/Marketing & Advertising Professionals

by Candie A. Price You’ve just graduated, proud of your accomplishment of completing your degree in communications, marketing or advertising! You graduated summa cum laude, magna cum laude, cum laude or just plain “Help me Lawd!” But you made it! You’ve either just landed your first job or you are on pins and needles waiting Read More…