The Absolutely Essential Social Media Tools by Wade Kwon, Founder of Y'all Connect conference Social media is much more than hashtags and apps. It’s about interaction and reach, about conversions and sales. Crafting a solid social media marketing plan begins with the right tools. Let Wade Kwon, one of the Poynter Institute’s 35 Influential People

"Concentrate and Dominate” Find one niche to focus on – do one thing and do it well. by John Paul Strong, Strong Automotive Author of two books in the Next Day Traffic series, the first in August of 2011, and second in January 2013, both sold exclusively online and to agency clients. He has written

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. After being named CMO in 2008, Eric immediately redefined the nature

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding

Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity Presented by Betsy McAtee, CEO, Dreamland BBQ Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a