August 2016 Luncheon | Five Ways To Win At Content Marketing

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Five Ways To Win At Content Marketing

Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director

Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors.

After being named CMO in 2008, Eric immediately redefined the nature of the ticket buyer experience, conceiving and driving the development of several programs aimed at artist discovery and internet marketing. In the years that followed, TicketBiscuit continued its trajectory of relentless innovation, launching what would soon become one of the largest primary ticketing affiliate networks and being of the first companies to offer mobile ticketing, Facebook ticketing, Apple Passbook integration and much more. He was nominated for Alabama CMO of the year in 2012, and helped TicketBiscuit achieve recognition as one of Birmingham’s best places to work in 2013 and 2015. Eric was named TicketBiscuit Director of Sales in late 2013, and has since led the company to consecutive years of double digit year-over-year growth.

Mollie’s background includes more than 15 years of experience in marketing and public relations in a variety of industries, including entertainment/events, healthcare and software. As marketing has become an increasingly technical endeavor, she has been able to draw on her background in web design and coding to help companies “punch above their weight” in the ever-evolving digital world. Her ability to combine content marketing, SEO, paid search and other marketing efforts into one robust marketing engine has made it possible for her to help companies grow in powerful ways.[/vc_column_text][/vc_column][/vc_row]