[June 2016 Luncheon] Live Your Brand in Social Media

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Live Your Brand in Social Media – Tell Customers’ Stories to Engage Prospects and Drive ROI

by Melissa Musgrove VP, Head of Social Media, Regions Financial

Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public Relations. At Regions, she directs Social Media vision and strategy and leads a team of Community Managers and Social Customer Care Representatives.

Melissa will discuss creating integrated, cross-channel campaigns that amplify the Voice of the Customer through storytelling. Also, learn how to cultivate brand advocacy by providing advice and guidance to your customers through social. And understand how to capture the attention of your customers in the increasingly noisy and fragmented social media space.

Also, discover how to:

  *   Implement acquisition tactics and boost results

  *   Build campaigns around customers’ passion points

  *   Deliver proactive social customer care

Melissa has her M.S. in Integrated Marketing Communications from Northwestern University and B.A. from Samford University. Follow her on Twitter @MMMusgrove.

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