Luncheons

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Marketing Strategies For Companies In Their Early Stages
Location: The Harbert Center Time: 11:30 - 1:00pm
Presented by Devon Laney, President & CEO, Innovation Depot
REGISTER HERE

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.

Connecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial

Sponsored by ExactTarget, a salesforce.com company.

"What News is HOT in Birmingham"

Presented by: Cindy Fisher Crawford

Cindy Fisher Crawford will delve into the numbers of online readership to show which stories get the most interest from Birmingham business leaders. And, she will share how that information can help marketing professionals make smarter branding decisions. As Editor of the Birmingham Business Journal, the top business publication in the state for eight years, she has gained inside knowledge and outside perspective on the pulse of the business community.

Live Your Brand in Social Media - Tell Customers' Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford

Darin White - "Changing the Game – Key Trends Driving the Business of Sports” Darin White is founder and coordinator of the Sports Marketing program in the Brock School of