Luncheons

Bew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

Online Registration by 12 pm August 15:
Students $10 Members $20 Guests $30
Register at the door – space permitting:
Students $15 Members $30 Guests $40
Presented by Heidi Elnora Baker, President heidi elnora

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Marketing Strategies For Companies In Their Early Stages
Location: The Harbert Center Time: 11:30 - 1:00pm
Presented by Devon Laney, President & CEO, Innovation Depot
REGISTER HERE

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.

Connecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial

Sponsored by ExactTarget, a salesforce.com company.

"What News is HOT in Birmingham"

Presented by: Cindy Fisher Crawford

Cindy Fisher Crawford will delve into the numbers of online readership to show which stories get the most interest from Birmingham business leaders. And, she will share how that information can help marketing professionals make smarter branding decisions. As Editor of the Birmingham Business Journal, the top business publication in the state for eight years, she has gained inside knowledge and outside perspective on the pulse of the business community.

You Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies