Luncheons

Connecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial

Sponsored by ExactTarget, a salesforce.com company.

You Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies

Tracking 100+ Unique Markets Through Effective Communications
Location: The Harbert Center
Date and Time Wednesday January 21st, 11:30 - 1:00pm
Presented by Casey Lassiter, Associate Director of Communications, Healthsouth Corporation

Digital Storytelling on Steroids: Branded Content Marketing
Guest Speaker: Libby Romano and Lindsey Sims, Big Communications

Join us as Libby and Lindsey share how great stories have the power to create gravity - effortlessly drawing people into brands, whether written, spoken or seen. But if that information isn’t relevant, exciting, timely, and shareworthy, it is a waste of time. Don’t waste time.

The Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company

The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Keith Richards - A Passion for Cooking and Community

Keith Richards found his passion for Taziki's and its Greek inspired menu on a 1997 trip to Greece with his wife, Amy. In 1998, they opened their first restaurant at the Colonnade in Birmingham. Today, Taziki's has 47 locations in 13 states.

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.