August Power Marketing Luncheon

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Keith Richards – A Passion for Cooking and Community

Keith Richards found his passion for Taziki’s and its Greek inspired menu on a 1997 trip to Greece with his wife, Amy. In 1998, they opened their first restaurant at the Colonnade in Birmingham. Today, Taziki’s has 47 locations in 13 states. Today, he is leading the Birmingham-based fast-casual effort, which was recently ranked by Restaurant Business as 13^th on their Future 50 List, as well as being named one of the Franchise Business Review’s Top Franchises in both 2014 and 2015.

Earlier this year, the United States Healthful Food Council (USHFC) announced Taziki’s Mediterranean Cafe’ is the first national franchise to achieve REAL Certification, the emerging national standard for foodservice nutrition and sustainability. Taziki’s is now the largest chain restaurant to complete the certification process.

In building the Taziki’s brand, Keith employs a grass roots marketing strategy to become an integral part of the community. Taziki’s efforts are focused on building genuine relationships to ensure long-term growth, the importance of small businesses supporting their communities and how pursuing passion is the foundation of growing your company.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]