American Marketing Association – Birmingham Chapter
January Signature Series Luncheon
Scott Bell, Founder & CEO - Bell Media, LLC How Much Will You Pay for a New Customer? Understanding customer acquisition cost, churn rates, and lifetime value. Save Your Spot Today! Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of
February Signature Series Luncheon
Cognitive Marketing: A Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games Sean Doyle, CEO - Fitzmartin Save Your Spot Today! Join AMA Birmingham as we welcome Sean Doyle. Cognitive Marketing helps to form a connection between brands and customers that can influence buying behavior
March Signature Series Luncheon
Building a SaaS Brand: USING DIGITAL MARKETING, TECHNOLOGY AND DATA Lori Sullivan, Director of Marketing - Fleetio Save Your Spot Today! Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often, this allows businesses access to