Scott Bell, Founder & CEO - Bell Media, LLC How Much Will You Pay for a New Customer? Understanding customer acquisition cost, churn rates, and lifetime value. Save Your Spot Today! Scott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of

Ginger Jefferson Together We Can: Enhancing cooperation and prosperity in Birmingham Director of Marketing & Communication at the Community Foundation of Greater Birmingham Save Your Spot Today! Join AMA Birmingham as we welcome Ginger Jefferson. Ginger will talk about the role of communication and marketing in taking on major community initiatives that affect a large

Greg Schumann, Vice President Markstein   Pitfalls and Prosperity Brand lessons from an unconventional marketing and advertising career   Join AMA Birmingham as we welcome Greg Schumann. Greg will share successes and failures from his brand experiences, while also discussing best practices in multi-media – an area of focus in his current role with Markstein. This thought-provoking