March Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMThe Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company
The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?
April Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMGuest Speaker: Hatton Smith, Royal Cup
Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.
Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.
May Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMThe Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.
Guest Speaker: Sean Doyle, FitzMartin
Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.
Learn, Connect, Advance Conference
Screen Shot 2017-05-17 at 9.08.00 AMAMA Marketing Conference inspires marketers with rich content and expert insights from some of the best marketing minds. Who Should Attend? Marketing leaders in digital, creative, analytics, branding and insights alike! The AMA’s Annual Conference attendees are mid-career to more experienced decision makers and marketing professionals that represent a wide spectrum of cross-vertical industries.
August Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMKeith Richards - A Passion for Cooking and Community
Keith Richards found his passion for Taziki's and its Greek inspired menu on a 1997 trip to Greece with his wife, Amy. In 1998, they opened their first restaurant at the Colonnade in Birmingham. Today, Taziki's has 47 locations in 13 states.
September Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMStumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.
October Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AM"What News is HOT in Birmingham"
Presented by: Cindy Fisher Crawford
Cindy Fisher Crawford will delve into the numbers of online readership to show which stories get the most interest from Birmingham business leaders. And, she will share how that information can help marketing professionals make smarter branding decisions. As Editor of the Birmingham Business Journal, the top business publication in the state for eight years, she has gained inside knowledge and outside perspective on the pulse of the business community.
VIP Reception & Open House with the Samford AMA
Join us on the rooftop patio of Samford's brand new Cooney Hall as the Samford AMA hosts us for food and beverages from Taziki's plus a tour of this state-of-the-art business education facility.
November Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMBew White, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. From a textile Engineering Degree at Auburn with an expected future at Avondale Mills, the great grandson of its founder and Alabama Governor, Braxton Bragg Comer, Bew began a life long entrepreneurial pursuit of excellence in home goods leading to