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January Signature Series Luncheon
January 15 @ 11:30 am - 1:00 pm
Join the Birmingham chapter of the American Marketing Association on Jan. 15, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability.
Loebner’s presentation is titled “Advertising, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work.
Loebner is on the industry’s premier think tank for diversity and inclusion, the American Advertising Federation Mosaic Council, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities.
Loebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research.
Connect with Loebner on Instagram, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com.