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November Signature Luncheon Series- Featuring Eric Frye
November 20 @ 11:30 am - 1:00 pm
The Birmingham Chapter of The American Marketing Association is featuring Eric Frye, President of Waynes, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th.
Eric Frye was part of the leadership team at Waynes after the company was acquired from the founder, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019, Waynes was acquired by a Swedish conglomerate, Anticimex, in the largest transaction in the history of the pest control industry.
Eric and Randy will talk about building a business for growth, the value of brand development, and the role that company culture played in this remarkable Birmingham success story. Join us to hear more about one of the most successful brand strategies in Birmingham history.
The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.