The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Marketing Strategies For Companies In Their Early Stages
Location: The Harbert Center Time: 11:30 - 1:00pm
Presented by Devon Laney, President & CEO, Innovation Depot
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