October Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMConnecting With Customers
Location: The Harbert Center Time: 11:30 - 1:00pm
Register by 12 pm October 10
Presented by Michele Elrod, Executive Vice President, Head of Marketing - Regions Financial
Sponsored by ExactTarget, a salesforce.com company.
November Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMYou Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur
Location: The Harbert Center Time: 11:30 - 1:00pm
Registration by 12 pm November 14
Presented by Bud Cason, Owner, Founder and CEO, Bud’s Best Cookies
AMA Coffee Talk
Find out why joining AMA is a great value and an important investment in your future! Meet and mingle with both new and long-time AMA members. We want to get know you better and to share with you how AMA membership can benefit your career.
January Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMTracking 100+ Unique Markets Through Effective Communications
Location: The Harbert Center
Date and Time Wednesday January 21st, 11:30 - 1:00pm
Presented by Casey Lassiter, Associate Director of Communications, Healthsouth Corporation
February Marketing Power Lunch
Screen Shot 2017-05-17 at 9.08.00 AMDigital Storytelling on Steroids: Branded Content Marketing
Guest Speaker: Libby Romano and Lindsey Sims, Big Communications
Join us as Libby and Lindsey share how great stories have the power to create gravity - effortlessly drawing people into brands, whether written, spoken or seen. But if that information isn’t relevant, exciting, timely, and shareworthy, it is a waste of time. Don’t waste time.
February Fling
Join us for a night of networking with Birmingham's growing marketing community!
March Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMThe Next Frontier of Marketing: Human Engagement
Presented by John Gardner, Luckie & Company
The proliferation of technology, data and connectivity has accelerated and amplified every aspect of the marketing ecosystem, helping us as marketers optimize all our marketing processes. But, is that good news for the customer?
April Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMGuest Speaker: Hatton Smith, Royal Cup
Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.
Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.
May Power Marketing Luncheon
Screen Shot 2017-05-17 at 9.08.00 AMThe Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.
Guest Speaker: Sean Doyle, FitzMartin
Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.