Luncheons

Guest Speaker: Hatton Smith, Royal Cup

Join us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy.

Royal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants, hotels, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique.

The Sales Gap Model: Creating lift by moving McKinsey's CDJ theory into a practical, sales driven, marketing process.

Guest Speaker: Sean Doyle, FitzMartin

Sean’s thinking, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create "rational" buying experiences.

Stumbling And Serving: a Trekker’s Guide to the C-Suite
Presented By: Bill Todd
Bill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.