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October Signature Series Luncheon
October 18, 2017 @ 11:30 am - 1:00 pm
Retail is Changing, Brands Should Too
$20 for Members, $30 for Non-Members
Founded in 1945 with over 1,000 store locations across the country, Hibbett Sports is a leading athletic-inspired fashion retailer primarily located in small and mid-sized communities across the country. Find out how Hibbett has evolved their marketing strategies, tactics, customer loyalty program and brand message in an effort to bring their personalized customer service experience and access to coveted footwear, apparel and accessories to a brick and mortar and online audience.
Sarah joined Hibbett in September 2007 and over the past ten years has held numerous roles in the company’s marketing and digital departments. She has a variety of marketing expertise with a broad range of experience from direct-to-consumer marketing and digital marketing to customer loyalty. As the Vice President of Marketing, she is responsible for customer loyalty, as well as digital, social, mobile and site marketing. After growing up in Tennessee, she received her B.A. in Communications- Public Relations from Lee University.