AMA Birmingham Presents: How Influencer Marketing is Working For Birmingham
February 17 @ 11:10 am - 1:00 pm
Influencer marketing is everywhere — but doing it well is still confusing for a lot of businesses.
At this AMA Birmingham luncheon, we’re hosting a moderated roundtable with local Birmingham influencers who actively work with brands in our community. This conversation goes beyond follower counts and trends to focus on what influencer marketing actually looks like in practice.
This session is designed for business owners and marketers who want clarity, realistic expectations, and smarter partnerships — not hype.
What We’ll Cover
How influencer marketing really works behind the scenes
What brands often get wrong when working with creators
How influencers evaluate brand partnerships
What a good brief, budget, and collaboration actually look like
How to think about results and ROI (without vanity metrics)
This is an honest, experience-driven discussion focused on real outcomes for Birmingham businesses.
Event Format
- Lunch + networking
- Moderated roundtable discussion
- Audience Q&A
Moderator: Laine White, VP at AMA Birmingham and Marketing Consultant at Uptick Marketing
Panel: 3–5 Birmingham-based influencers (to be announced)
AMA MEMBERS CAN USE.A CODE PROVIDED IN OUR EMAILS FOR 20% OFF TICKETS