The American Marketing Association – Birmingham Chapter presents:

The Magic City Marketing Awards

Celebrating Excellence in Marketing

What are the Magic City Marketing Awards?

The American Marketing Association (AMA) – Birmingham Chapter is pleased to announce the Magic City Marketing Awards, an awards program recognizing excellence in marketing in Birmingham, Ala., and its surrounding areas. Agencies, in-house marketing departments, freelancers and consultants alike may enter. Submitting a nominee is free, and AMA membership is not required for submission. Nominations will be open from January 16 through March 5th, 2021.

Awards Presentation

Taking into account the challenges of in-person events due to COVID-19, winners will be recognized via a recorded video presentation that will be made available on AMA Birmingham’s Social Media channels, as well as here on the AMA Birmingham Website. Winners will be given time to speak about their submissions and have imagery and other assets related to their work showcased on the video. Winners will also receive a physical award – click on the photo below!

Categories

Individuals, agencies, companies and collegiate marketing programs may submit themselves or another person or party for the following categories: Marketer of the Year, Young Professional Marketer of the Year, Marketing Student of the Year, The Forbes-McKay Lifetime Achievement in Marketing Award, and the Campaign of the Year Award. More details about each category are below.

How to Submit a Nomination

Submit a nomination by using the forms linked below in each Category. Submissions will be accepted beginning January 16th, and will close on March 5th. Nominations must be submitted online; nominations sent via email will not be considered.

Marketer of the Year

The Marketer of the Year award is presented to an individual that is currently working in Alabama
within the field of marketing and has at least five years of marketing experience. Nominees will be
judged on the basis of his or her business accomplishments and contributions to the marketing
industry between Jan. 1, 2020 and Dec. 31, 2020.

Young Professional Marketer of the Year

The Young Professional Marketer of the Year award is presented to an individual that is currently
working in Alabama within the field of marketing in some capacity and has less than five years of
experience, primarily in the field of marketing. Submissions should demonstrate the nominee’s
accomplishments and contributions to the marketing industry, as well as indicate ways in which
the nominee has already shown leadership within his or her position. Submissions will be judged
on accomplishments achieved specifically between Jan. 1, 2020 and Dec. 31, 2020.

Marketing Student of the Year

The Marketing Student of the Year award recognizes students pursuing a degree and career in
marketing, public relations, communication or comparable program. Nominees must be currently
enrolled in a college or university in Alabama and will be judged based on involvement in and
leadership through marketing-related roles in collegiate and outside organizations, academic
achievement, leadership and contributions to and involvement within the marketing industry.
Students recognized as Marketing Student of the Year will receive a scholarship to be used toward
tuition or related costs associated with pursuing a marketing degree program.

General Submission Nomination Form

Forbes McKay Award – Lifetime Achievement in Marketing

The Forbes McKay Award recognizes lifetime achievement within the marketing industry and is
presented to an individual with at least 30 years of professional marketing experience. Nominees
will be judged on the basis of business accomplishments and contributions to the marketing
industry over the course of his or her career. Individuals nominated for the Forbes McKay Award
must currently work in the state of Alabama and must demonstrate superior leadership within and
outside his or her organization over the course of his or her career.

General Submission Nomination Form

Campaign of the Year

The Campaign of the Year award is presented to a company, organization, institution, agency,
division or operating unit that directs its marketing efforts out of a Birmingham area office or
location on behalf of an internal or external campaign executed between Jan. 1, 2020 and Dec. 31,
2020. Submissions should outline campaign goals, as well as the tactics implemented in order to
achieve its objectives, and must demonstrate measurable outcomes attributed to the campaign’s
success and electiveness.

Tips for a Successful Submission

Submit a nomination via the links to the nomination forms in their respective Categories above. Submissions will be accepted beginning January 16th and will close on March 5th. Nominations must be submitted online; nominations sent via email will not be considered.

By submitting a nomination for any of the categories outlined as part of the Magic City Marketing Awards, you acknowledge the right of AMA Birmingham to use your likeness, submission or campaign for publication, exhibition and marketing for the Magic City Marketing Awards promotion.

NOTE: When submitting supplemental materials, please adhere to the following requirements:

DO submit in accepted formats: JPG and/or PDF
DO provide a high resolution image when applicable: 300dpi, >1M, print-ready
DO NOT place artwork images into a PPT
DO NOT submit files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified.

Judging

Submissions and nominations will be judged by members of another chapter of the American Marketing Association in order to ensure fair and unbiased results. Judges will be provided with all awards criteria, as well as a compilation of all nominations and supplemental materials submitted, and will be given one month to review materials, score entries and identify ﬁnalists.

Questions

If you have questions regarding your submission, please email awards@amabirmingham.org, or use the Contact Form below. Email tech@amabirmingham.org for any technical issues encountered while trying to submit your nomination.