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DTSTART;TZID=America/Chicago:20211215T113000
DTEND;TZID=America/Chicago:20211215T130000
DTSTAMP:20260512T123256
CREATED:20210823T182406Z
LAST-MODIFIED:20211112T155102Z
UID:4327-1639567800-1639573200@amabirmingham.org
SUMMARY:Signature Series Luncheon
DESCRIPTION:
URL:https://amabirmingham.org/event/signature-series-luncheon-2021-12-15/2021-12-15/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211117T113000
DTEND;TZID=America/Chicago:20211117T130000
DTSTAMP:20260512T123256
CREATED:20210823T182406Z
LAST-MODIFIED:20211112T155241Z
UID:4326-1637148600-1637154000@amabirmingham.org
SUMMARY:Magic City Marketing Panel | Our Signature Series Luncheon
DESCRIPTION:Hi Marketers! This month\, we’re excited to be hosting a panel led by Birmingham marketers for Birmingham marketers. We’ll be discussing trending marketing topics\, such as First Party Data Usage\, Developing an accurate buyer persona\, Performance MKT vs. Brand MKT. Be sure to join us Wednesday\, November 17th from 12-1PM at the Harbert Center for this event!
URL:https://amabirmingham.org/event/signature-series-luncheon-2021-11-17/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211020T113000
DTEND;TZID=America/Chicago:20211020T130000
DTSTAMP:20260512T123256
CREATED:20210823T182406Z
LAST-MODIFIED:20211011T142136Z
UID:4325-1634729400-1634734800@amabirmingham.org
SUMMARY:Abbas Merchant\, CMO of Regions Bank | October Signature Series Luncheon
DESCRIPTION:Join AMA Birmingham as Merchant Abbas gives us an overview of how Regions navigated the pandemic\, what they prioritized and how to gain buy-in\, along with their brand evolution.  \nAbout Our Speaker \nAbbas Merchant is Chief Marketing Officer for Regions and provides strategic direction on all aspects of marketing\, including strategy\, brand and communications\, integrated media\, and experiential marketing. Regions is a regional bank that operates throughout the South\, Midwest and Texas and is headquartered in Birmingham\, Alabama. \nMerchant joined Regions in 2021 with more than 30 years of experience in all aspects of marketing. Prior to Regions\, Merchant served as Group Vice President\, Consumer and Business Marketing and Customer Analytics and Sciences at M&T Bank. In this role\, he led consumer and business marketing\, as well as customer data and analytics\, digital and direct marketing\, and marketing operations. He previously led analysis and other marketing efforts at U.S. Bancorp and ScottsMiracle-Gro as well.  \nMerchant received an MBA from Drexel University and a BBA from Temple University. In addition\, Abbas completed the Senior Leadership Development Program at University of Michigan Ross School of Business\, Personal and Advanced Mastery from Learning as Leadership.
URL:https://amabirmingham.org/event/signature-series-luncheon-2021-10-20/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200618T113000
DTEND;TZID=America/Chicago:20200618T130000
DTSTAMP:20260512T123256
CREATED:20191102T152510Z
LAST-MODIFIED:20200419T141228Z
UID:3749-1592479800-1592485200@amabirmingham.org
SUMMARY:June Signature Series Luncheon
DESCRIPTION:The Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of each month at the Harbert Center in downtown Birmingham. Our June luncheon is tentatively scheduled for Wednesday\, June 18\, but we are monitoring recommendations from the CDC and local health officials to see if this will be feasible. We will post updates as soon as they are available. \nIn the meantime\, check out our weekly webinar series helping marketers with sales\, communications\, and employment questions during the COVID-19 outbreak.
URL:https://amabirmingham.org/event/june-signature-series-luncheon-2/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200318T113000
DTEND;TZID=America/Chicago:20200318T130000
DTSTAMP:20260512T123256
CREATED:20191102T152252Z
LAST-MODIFIED:20200310T022524Z
UID:3745-1584531000-1584536400@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:Creating the Life You Want and the Steps to Get There\nPamela Cook\, Director of Multicultural Marketing & Community Affairs for Coca-Cola Bottling Company United\nJoin the Birmingham chapter of the American Marketing Association on March 19\, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Pamela Cook\, Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United\, as she presents\, “Creating the Life You Want and the Steps to Get There.” \nClick Here to Reserve Your Spot! \nPamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education has helped to hone her marketing and sales expertise and business management acumen. Ms. Cook continues to build upon her leadership skills through extensive community service\, networking and hobbies which include international travel and when time permits reading\, photography and cooking. \nMs. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region\, which includes Alabama\, the Panhandle of Florida\, the Tennessee Valley area and parts of Georgia. As part of her role she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities)\, something Coca-Cola UNITED values greatly and has enjoyed for decades. Prior to working with Coca-Cola she worked with Cox Radio and Cumulus Media as an Account Executive\, General Sales Manager. Aronov Realty Management as Director of Marketing for Western Hills Mall. \nThe Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. Check back here for details on future speakers and a link to register about 1 month prior to the event.
URL:https://amabirmingham.org/event/march-2019-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200219T113000
DTEND;TZID=America/Chicago:20200219T130000
DTSTAMP:20260512T123256
CREATED:20191102T152116Z
LAST-MODIFIED:20200129T015535Z
UID:3743-1582111800-1582117200@amabirmingham.org
SUMMARY:February Signature Series Luncheon Featuring Mary Wyatt Crenshaw
DESCRIPTION:Join the Birmingham chapter of the American Marketing Association on Feb. 19\, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Mary Wyatt Crenshaw\, President and CEO of Wyatt General Contractor\, as she presents\, “Adversity\, Leadership\, and Team Building: A Woman-Owned Business in a Male-Dominated Industry.” \nClick here to reserve your spot today! \nAfter an unexpected turn of events\, Mary Wyatt found herself thrust into the world of construction. When her husband\, John Gary Wyatt\, died in a plane accident in 2015\, Mary found herself with a choice to make: continue the family’s second-generation construction company or close the doors and move on. It did not take long before her decision became clear. Determined to continue John’s legacy\, she took over his role as president/CEO and began learning the business from every angle. As time passed and her knowledge and confidence grew\, Mary initiated a marketing and rebranding effort which led to a newly updated image and name\, Wyatt Builds. Four years later\, with numerous projects completed and a new headquarters downtown\, she finds herself surrounded by the same dedicated team that worked with John for years with one key addition\, her right-hand man\, Nick Miele\, VP of Operations. Recognizing her team as the cornerstone of Wyatt Builds’ success; she relies on their expertise in executing the day to day operations of the company. \nThe stability and success that Wyatt Builds has experienced over the last 4 years is a testimony to John’s legacy and Mary’s leadership. As a woman-owned general contractor\, she looks to grow the company’s footprint while broadening community involvement. Mary is actively involved in United Way and Smile A Mile as a member of their Board of Directors. In addition\, she is a member of Associated Builders and Contractors\, Women United\, NAWIC and Birmingham CREW. \nMary recently remarried and lives in Mountain Brook with her husband\, Jay\, and their blended family of five children ranging in age from 7 to 26!
URL:https://amabirmingham.org/event/february-2020-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200115T113000
DTEND;TZID=America/Chicago:20200115T130000
DTSTAMP:20260512T123256
CREATED:20191102T152013Z
LAST-MODIFIED:20200107T175857Z
UID:3740-1579087800-1579093200@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Join the Birmingham chapter of the American Marketing Association on Jan. 15\, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner\, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability. \nLoebner’s presentation is titled “Advertising\, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work. \nLoebner is on the industry’s premier think tank for diversity and inclusion\, the American Advertising Federation Mosaic Council\, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities. \nLoebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research. \nConnect with Loebner on Instagram\, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/january-signature-series-luncheon-3/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191120T113000
DTEND;TZID=UTC:20191120T130000
DTSTAMP:20260512T123256
CREATED:20190803T003609Z
LAST-MODIFIED:20191113T143859Z
UID:3548-1574249400-1574254800@amabirmingham.org
SUMMARY:November Signature Luncheon Series- Featuring Eric Frye
DESCRIPTION:The Birmingham Chapter of The American Marketing Association is featuring Eric Frye\, President of Waynes\, and Creative Director Randy Webb at our November luncheon from 11:30 to 1pm on November 20th. \nSave your spot today! Click here to register on Eventbrite. \nEric Frye was part of the leadership team at Waynes after the company was acquired from the founder\, Wayne Lagle in 2001. He and Creative Director Randy Webb led marketing efforts as Waynes grew from a mid-sized Birmingham company to a regional player in the pest control industry with over 300 employees. In the summer of 2019\, Waynes was acquired by a Swedish conglomerate\, Anticimex\, in the largest transaction in the history of the pest control industry. \nEric and Randy will talk about building a business for growth\, the value of brand development\, and the role that company culture played in this remarkable Birmingham success story.  Join us to hear more about one of the most successful brand strategies in Birmingham history. \nThe Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community.
URL:https://amabirmingham.org/event/november-2019-signature-luncheon-series-2/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20191016T113000
DTEND;TZID=UTC:20191016T130000
DTSTAMP:20260512T123256
CREATED:20190920T205146Z
LAST-MODIFIED:20191003T193618Z
UID:3584-1571225400-1571230800@amabirmingham.org
SUMMARY:October Signature Series Luncheon featuring James Spann
DESCRIPTION:James Spann\nChief Meteorologist for ABC 33/40\nJackets off\, AMA members! James Spann will give us the marketing forecast at our October Signature Series luncheon on Wednesday\, Oct. 16 at 11:30 a.m. to 1:30 p.m. at The Harbert Center. Like the weather\, the marketing field can change at any moment\, so it’s important to learn how to proactively read the signals. Grab the colleagues in your professional polygon and join us for this can’t miss event! \n  \nSpann has over 40 years of experience in broadcast television weather and has served as Chief Meteorologist for ABC 33/40 for 22 years. Throughout his career\, he has earned several awards such as “Broadcaster of the Year” by the National Weather Association\, the “Award for Broadcast Meteorology” by the American Meteorological Society and an Emmy for “Best Television Weather Anchor” while also being elected to the National Academy for Television Arts and Sciences Silver Circle. Spann holds an honorary doctor of laws degree from the University of West Alabama while also being in the hall of fame of both the University of Alabama School of Communication and Theta Tau professional engineering fraternity. \n  \nLearn more about Spann’s professional profile at https://abc3340.com/station/people/james-spann-09-14-2015 or follow him on his social media accounts. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/october-signature-series-luncheon-featuring-james-spann/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190918T113000
DTEND;TZID=UTC:20190918T130000
DTSTAMP:20260512T123256
CREATED:20190803T003645Z
LAST-MODIFIED:20190912T021252Z
UID:3552-1568806200-1568811600@amabirmingham.org
SUMMARY:Signature Series Luncheon – September 2019
DESCRIPTION:The Birmingham Chapter of The American Marketing Association hosts a monthly luncheon from 11:30 to 1 pm at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. \nClick here to save your seat to hear Douglas Burdett\, host of The Marketing Book Podcast.  \nWhen: Wednesday\, September 18th from 11:30am to 1pm\nWhere: The Harbert Center \n \n\nDouglas Burdett\nHost of The Marketing Book Podcast\nFounder/Principal of ARTILLERY\nDouglas Burdett is Founder/Principal of ARTILLERY\, a manufacturing marketing agency in Norfolk\, Virginia\, and is the host of The Marketing Book Podcast\, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer” and by Forbes as one of “11 Smart Podcasts That Will Keep You In The Know.” \nPrior to starting his own firm\, Douglas worked in New York City on Madison Avenue at ad industry giants J. Walter Thompson and Grey Advertising. \nBefore starting his business career\, Douglas served as a U.S. Army artillery officer overseas for three years and then earned an MBA. \nFollow Douglas online: \n\nLinkedIn\nTwitter\nArtillery Website\nThe Marketing Book Podcast
URL:https://amabirmingham.org/event/signature-series-luncheon-september-2019/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190821T113000
DTEND;TZID=UTC:20190821T130000
DTSTAMP:20260512T123256
CREATED:20190803T003233Z
LAST-MODIFIED:20190809T220133Z
UID:3550-1566387000-1566392400@amabirmingham.org
SUMMARY:Signature Series Luncheon - August 2019
DESCRIPTION:Technology’s Role in Birmingham’s Future Growth\nDeon Gordon\, President & CEO\, TechBirmingham\nBirmingham is having a cultural\, economic\, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success. \nDeon Gordon serves as the President & CEO of TechBirmingham\, the local technology council for Greater Birmingham\, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017\, he led as the Director of Business Growth for REV Birmingham\, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and\, in the same year\, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things\, Outkast\, and people who use the Oxford comma. \n$15 Students\n$25 Members\n$35 Non- Members\nSign up now!
URL:https://amabirmingham.org/event/signature-series-luncheon-august-2019/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170920T113000
DTEND;TZID=UTC:20170920T130000
DTSTAMP:20260512T123256
CREATED:20170809T212536Z
LAST-MODIFIED:20170906T082510Z
UID:2605-1505907000-1505912400@amabirmingham.org
SUMMARY:September Signature Series Luncheon
DESCRIPTION:We Cover What Matters:  Behind the Brand\nNo other industry has undergone more drastic changes in the last few years than health care. Blue Cross and Blue Shield of Alabama knows nothing matters more than your health. \n  \n \n  \nFeatured Speakers\nCarol Glass\, Marketing Department Manager\nLaBrandon Dates\, Manager – Mass Media\n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \n  \nGo “Behind the Brand” to learn how Blue Cross – a trusted health partner — finds new ways to tell its value story. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/september-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170816T113000
DTEND;TZID=UTC:20170816T130000
DTSTAMP:20260512T123256
CREATED:20170713T003818Z
LAST-MODIFIED:20170723T003633Z
UID:2549-1502883000-1502888400@amabirmingham.org
SUMMARY:August Signature Series Luncheon
DESCRIPTION:How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living? \nJoin Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type\, The Pizitz brand is born again. \nReserve Your Spot \nBethanne Jenkins\, Director of Marketing\nIn 2011\, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer\, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer. \nJane Hoerner\, Senior Marketing Manager\nJane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer\, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million\, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007\, Jane worked with Edelman Public Relations in New York in corporate communications. \nDoug Schneider\, Senior Vice President\, Business Administration\nWith more than 20 years of retailer and packaged goods marketing experience\, Doug Schneider leads the business planning\, marketing\, human resources\, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007\, Doug directed national marketing efforts at retailers such as Kmart\, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department\, specialty and chain store merchandise and marketing strategies\, and an in-depth understanding of research and branding principals. \nReserve Your Spot
URL:https://amabirmingham.org/event/august-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260512T123256
CREATED:20170126T230604Z
LAST-MODIFIED:20170809T221119Z
UID:37-1487158200-1487163600@amabirmingham.org
SUMMARY:February Signature Series Luncheon | Lake Homes Realty
DESCRIPTION:Presented by Glen Phillips \nCEO of Lake Homes Realty / LakeHomes.com \nPretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber? You’d get Lake Homes Realty\, one of the nation’s fastest growing full-service real estate companies. \nJoin us and learn how Lake Homes Realty created a successful business around the commitment that service\, technology\, and marketing are inseparable and leverage-able. \nGlenn S. Phillips appreciates dark chocolate and a good pun. As CEO of Lake Homes Realty\, his work includes major involvement in marketing and technology (which in this day\, are intertwined). \nAn author and speaker\, he has been quoted in The Wall Street Journal\, U.S. News & World Report\, USA Today\, Realtor.com\, ABC News Now\, Psychology Today\, Entrepreneur\, and Fortune Small Business. Glenn also occasionally plays a really ugly tuba before an audience of thousands. \nGlenn is also founder and Senior Consultant of Forte’ Incorporated\, a technology consulting firm\, and serves on the Board of Directors of the National Federation of Independent Business. \nLearn more about Lake Homes Realty at lakehomes.com.
URL:https://amabirmingham.org/event/february-signature-series-luncheon-lake-homes-realty/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
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