BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//AMA Birmingham - ECPv6.10.1.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:AMA Birmingham
X-ORIGINAL-URL:https://amabirmingham.org
X-WR-CALDESC:Events for AMA Birmingham
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20190101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20190320T113000
DTEND;TZID=UTC:20190320T130000
DTSTAMP:20260512T142858
CREATED:20190312T013933Z
LAST-MODIFIED:20190312T013933Z
UID:3402-1553081400-1553086800@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:Building a SaaS Brand:\n  \nUSING DIGITAL MARKETING\, TECHNOLOGY AND DATA\n  \nLori Sullivan\, Director of Marketing – Fleetio\n  \nSave Your Spot Today! \n  \nSoftware as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often\, this allows businesses access to new products with minimal costs and brings much needed speed to marketplace. \nLearn how to Fleetio has leveraged their (SaaS) product to manage thousands of vechiles in fleets across the world. \nWelcome Lori Sullivan to AMA Birmingham\, as we learn how a SaaS startup comes to life\, the needs for digital marketing for a new\, unique service\, and how data supports tough decision making. \nJoin us for the upcoming Signature Series Luncheon on Wednesday\, March 20th!
URL:https://amabirmingham.org/event/march-signature-series-luncheon-3/
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190220T113000
DTEND;TZID=UTC:20190220T130000
DTSTAMP:20260512T142858
CREATED:20190205T221233Z
LAST-MODIFIED:20190205T221233Z
UID:3345-1550662200-1550667600@amabirmingham.org
SUMMARY:February Signature Series Luncheon
DESCRIPTION:Cognitive Marketing:\n  \nA Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games\n  \nSean Doyle\, CEO – Fitzmartin\n  \nSave Your Spot Today! \nJoin AMA Birmingham as we welcome Sean Doyle. \nCognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all\, you need to know how you can have a direct impact on them. \nLearn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand. \nSean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author\, speaker\, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.
URL:https://amabirmingham.org/event/february-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/jpeg:https://amabirmingham.org/wp-content/uploads/2019/02/AMA_BHM_190130_Signature-Series_Feb_Eventbrite.jpg
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190116T113000
DTEND;TZID=UTC:20190116T130000
DTSTAMP:20260512T142858
CREATED:20190110T001203Z
LAST-MODIFIED:20190110T001203Z
UID:3308-1547638200-1547643600@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Scott Bell\, Founder & CEO – Bell Media\, LLC\nHow Much Will You Pay for a New Customer?\nUnderstanding customer acquisition cost\, churn rates\, and lifetime value. \nSave Your Spot Today! \nScott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend? \nLearn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget. \nScott shares his knowledge with more than ten years of digital marketing experience\, outdoor and indoor media development\, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines\, financial management and strategic thinking.
URL:https://amabirmingham.org/event/january-signature-series-luncheon-2/
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
END:VCALENDAR