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DTSTART;TZID=America/Chicago:20200422T120000
DTEND;TZID=America/Chicago:20200422T130000
DTSTAMP:20260512T133320
CREATED:20200415T114646Z
LAST-MODIFIED:20200419T143409Z
UID:3903-1587556800-1587560400@amabirmingham.org
SUMMARY:Trendy Topics: Building Client Relationships While Quarantined - with Marketing Book Podcast Host Douglas Burdett
DESCRIPTION:Douglas Burdett is the host of The Marketing Book Podcast which was listed by Forbes as one of eleven smart podcasts that will keep you in the know.  LinkedIn says The Marketing Book Podcast is one of ten podcasts that will make you a better marketer. Douglas was one of our most popular speakers in 2019\, and he has unique insights into building strong relationships with clients accustomed to face-to-face interactions. Having interviewed more than 275 authors of the top books on sales and marketing\, Douglas has a broad perspective for strategies that we can use during the current crisis to stay connected. \nOur topic was inspired by a question that we received from an attendee at last week’s Trendy Topics Webinar. \n“We are accustomed to meeting with our clients who are mostly out of state\, in person. And I’ve noticed that some of the relationships are struggling because we are not able to meet with our clients in person. We are only able to meet via zoom. Recommendations on how to continue to nurture relationships from afar?” \nNobody knows more about creative marketing and communications strategies than Douglas\, and we are excited to explore this on Wednesday at noon. \nJoin us for the upcoming Webinar on Wednesday\, April 22nd! Send questions for Douglas to jamie.parris@amabirmingham.org. \nRegister For the Webinar! \n 
URL:https://amabirmingham.org/event/trendy-topics-a-marketing-communications-round-table-2/
CATEGORIES:Trendy Topics
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200415T120000
DTEND;TZID=America/Chicago:20200415T130000
DTSTAMP:20260512T133320
CREATED:20200409T151813Z
LAST-MODIFIED:20200411T105608Z
UID:3896-1586952000-1586955600@amabirmingham.org
SUMMARY:Trendy Topics: A Marketing & Communications Round Table
DESCRIPTION:The Birmingham Chapter of the American Marketing Association is hosting a weekly round table discussion led by a panel of local marketing experts. This round table discussion will be an opportunity to share ideas and strategies for marketing\, sales\, and communications during the COVID-19 crisis. \nRegister For the Webinar! \n 
URL:https://amabirmingham.org/event/trendy-topics-a-marketing-communications-round-table/
CATEGORIES:Trendy Topics
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200318T113000
DTEND;TZID=America/Chicago:20200318T130000
DTSTAMP:20260512T133320
CREATED:20191102T152252Z
LAST-MODIFIED:20200310T022524Z
UID:3745-1584531000-1584536400@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:Creating the Life You Want and the Steps to Get There\nPamela Cook\, Director of Multicultural Marketing & Community Affairs for Coca-Cola Bottling Company United\nJoin the Birmingham chapter of the American Marketing Association on March 19\, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Pamela Cook\, Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United\, as she presents\, “Creating the Life You Want and the Steps to Get There.” \nClick Here to Reserve Your Spot! \nPamela Cook is a seasoned media and marketing professional with close to twenty years’ experience in the field of communication. Ms. Cook’s professional expertise includes developing marketing and advertising strategies and creating growth strategies for targeted market areas. Her experience and education has helped to hone her marketing and sales expertise and business management acumen. Ms. Cook continues to build upon her leadership skills through extensive community service\, networking and hobbies which include international travel and when time permits reading\, photography and cooking. \nMs. Cook is currently the Director of Multicultural Marketing and Community Affairs for Coca-Cola Bottling Company United. Ms. Cook is responsible for multicultural marketing and community relations initiatives throughout the company’s Central Region\, which includes Alabama\, the Panhandle of Florida\, the Tennessee Valley area and parts of Georgia. As part of her role she will continue to develop and strengthen partnerships with the HBCUs (Historically Black Colleges and Universities)\, something Coca-Cola UNITED values greatly and has enjoyed for decades. Prior to working with Coca-Cola she worked with Cox Radio and Cumulus Media as an Account Executive\, General Sales Manager. Aronov Realty Management as Director of Marketing for Western Hills Mall. \nThe Birmingham Chapter of The American Marketing Association hosts our Signature Series Luncheon on the 3rd Wednesday of the month at the Harbert Center in downtown Birmingham. We feature a marketing expert sharing their expertise on topics relevant to the Birmingham marketing community. Check back here for details on future speakers and a link to register about 1 month prior to the event.
URL:https://amabirmingham.org/event/march-2019-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200219T113000
DTEND;TZID=America/Chicago:20200219T130000
DTSTAMP:20260512T133320
CREATED:20191102T152116Z
LAST-MODIFIED:20200129T015535Z
UID:3743-1582111800-1582117200@amabirmingham.org
SUMMARY:February Signature Series Luncheon Featuring Mary Wyatt Crenshaw
DESCRIPTION:Join the Birmingham chapter of the American Marketing Association on Feb. 19\, from 11:30 a.m. to 1 p.m. at the Harbert Center to hear from Mary Wyatt Crenshaw\, President and CEO of Wyatt General Contractor\, as she presents\, “Adversity\, Leadership\, and Team Building: A Woman-Owned Business in a Male-Dominated Industry.” \nClick here to reserve your spot today! \nAfter an unexpected turn of events\, Mary Wyatt found herself thrust into the world of construction. When her husband\, John Gary Wyatt\, died in a plane accident in 2015\, Mary found herself with a choice to make: continue the family’s second-generation construction company or close the doors and move on. It did not take long before her decision became clear. Determined to continue John’s legacy\, she took over his role as president/CEO and began learning the business from every angle. As time passed and her knowledge and confidence grew\, Mary initiated a marketing and rebranding effort which led to a newly updated image and name\, Wyatt Builds. Four years later\, with numerous projects completed and a new headquarters downtown\, she finds herself surrounded by the same dedicated team that worked with John for years with one key addition\, her right-hand man\, Nick Miele\, VP of Operations. Recognizing her team as the cornerstone of Wyatt Builds’ success; she relies on their expertise in executing the day to day operations of the company. \nThe stability and success that Wyatt Builds has experienced over the last 4 years is a testimony to John’s legacy and Mary’s leadership. As a woman-owned general contractor\, she looks to grow the company’s footprint while broadening community involvement. Mary is actively involved in United Way and Smile A Mile as a member of their Board of Directors. In addition\, she is a member of Associated Builders and Contractors\, Women United\, NAWIC and Birmingham CREW. \nMary recently remarried and lives in Mountain Brook with her husband\, Jay\, and their blended family of five children ranging in age from 7 to 26!
URL:https://amabirmingham.org/event/february-2020-signature-series-luncheon/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200115T113000
DTEND;TZID=America/Chicago:20200115T130000
DTSTAMP:20260512T133320
CREATED:20191102T152013Z
LAST-MODIFIED:20200107T175857Z
UID:3740-1579087800-1579093200@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Join the Birmingham chapter of the American Marketing Association on Jan. 15\, from 11:30 a.m. to 1 p.m. at the Harbert Center to learn from Josh Loebner\, director of strategy for Designsensory and current Clemson University doctoral candidate whose research focuses on advertising and disability. \nLoebner’s presentation is titled “Advertising\, Disability and the Diversity Directive” and will highlight the scope of buying power of minority and disabled audience. His research also showcases powerful stories of inclusion in advertising and presents ideas on how members can increase connections with a diverse and inclusive audience through their work. \nLoebner is on the industry’s premier think tank for diversity and inclusion\, the American Advertising Federation Mosaic Council\, he is a Hall of Fame inductee and was awarded the National Silver Medal for outstanding contributions to advertising by furthering greater inclusion of people with disabilities. \nLoebner writes for Adweek and his chapter in The Routledge Companion to Disability and Media offers a comprehensive survey of advertising at the intersection of disability and media studies. He serves on Knoxville’s Council on Disability Issues. Loebner is partially blind and visually impaired which gives him a personal and unique perspective on his research. \nConnect with Loebner on Instagram\, LinkedIn and Twitter at @JoshLoebner. You can also connect with him at AdvertisingAndDisability.com. \n  \nRegister Here!\n 
URL:https://amabirmingham.org/event/january-signature-series-luncheon-3/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190918T131500
DTEND;TZID=UTC:20190918T140000
DTSTAMP:20260512T133320
CREATED:20190909T195813Z
LAST-MODIFIED:20190909T195934Z
UID:3575-1568812500-1568815200@amabirmingham.org
SUMMARY:Members Only - Free Headshot Event
DESCRIPTION:Is your LinkedIn profile less than eye-catching? Do you need a quick way to distinguish yourself in a sea of professionals? We are hosting a digital deck-out event for you to receive free headshots to spruce up your social space. After our Signature Series Luncheon on Sept. 18\, join us for a members-only event from 1:15 to 2 p.m. at the Redmont Hotel. Have your headshot taken by Julie Johnson of Piper Vine Photography to showcase your unique personal brand. \n  \nWhy take advantage of this opportunity? Headshots are a great way to fuse together professionalism and personality to your network. You won’t want to miss this exclusive event! \n  \nRegister Here\n 
URL:https://amabirmingham.org/event/members-only-free-headshot-event/
LOCATION:The Redmont Hotel\, 2101 5th Ave N\, Birmingham\, AL\, 35203\, United States
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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BEGIN:VEVENT
DTSTART;TZID=UTC:20190821T113000
DTEND;TZID=UTC:20190821T130000
DTSTAMP:20260512T133320
CREATED:20190803T003233Z
LAST-MODIFIED:20190809T220133Z
UID:3550-1566387000-1566392400@amabirmingham.org
SUMMARY:Signature Series Luncheon - August 2019
DESCRIPTION:Technology’s Role in Birmingham’s Future Growth\nDeon Gordon\, President & CEO\, TechBirmingham\nBirmingham is having a cultural\, economic\, and technological renaissance. Many city wide projects have brought new energy and passion to the Downtown district and serve to help lead our city. Join us and hear from Deon as we learn how Technology will play a vital role in Birmingham’s contiuned success. \nDeon Gordon serves as the President & CEO of TechBirmingham\, the local technology council for Greater Birmingham\, representing approximately 300 tech companies and related organizations. Prior to joining TechBirmingham in December 2017\, he led as the Director of Business Growth for REV Birmingham\, an economic development agency partnered with City of Birmingham to focus on placed-based revitalization and small business growth. Gordon is the recipient of the 2017 A.G. Gaston Award for Outstanding Community Service and\, in the same year\, was recognized during the 17th Annual Salute to Outstanding African-Americans by the Birmingham NAACP. He is an avid fan of Stranger Things\, Outkast\, and people who use the Oxford comma. \n$15 Students\n$25 Members\n$35 Non- Members\nSign up now!
URL:https://amabirmingham.org/event/signature-series-luncheon-august-2019/
LOCATION:The Harbert Center\, 2019 4th Ave N\, Birmingham\, AL\, 35203\, United States
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190619T113000
DTEND;TZID=UTC:20190619T130000
DTSTAMP:20260512T133320
CREATED:20190605T075007Z
LAST-MODIFIED:20190605T075639Z
UID:3453-1560943800-1560949200@amabirmingham.org
SUMMARY:June Signature Series Luncheon
DESCRIPTION:Building Multiple Real Estate Brands Under One\nJohn Boone\, Orchestra Partners\nThere are three distinct tiers of branding in commercial real estate development: 1) the property owner and/or developer\, 2) the project itself\, and 3) the tenants. This presentation will briefly describe what goes into each one\, and how Orchestra Partners uniquely plays a heavy part in all three tiers. \nJohn specializes in organizational strategy\, market analysis\, community development\, and project design/management. After flirting with a Ph.D. in History\, he decided his skill set was better suited for the business world. He joined a capital markets firm in Washington D.C. and two years later left to pursue a real estate development career in South Florida\, where he directed site selection and inception-stage planning of charter schools. John is a member of the Five Points Alliance\, the economic development council for Five Points South. He also volunteers with Big Brothers Big Sisters of Greater Birmingham and enjoys kayaking\, bouldering\, hiking\, and generally being outside on sunny days with a beer. \nSave Your Spot Today! \n 
URL:https://amabirmingham.org/event/june-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/jpeg:https://amabirmingham.org/wp-content/uploads/2019/06/AMA_BHM_190523_SignatureSeries_June_FB.jpg
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190516T173000
DTEND;TZID=UTC:20190516T190000
DTSTAMP:20260512T133320
CREATED:20190322T231143Z
LAST-MODIFIED:20190515T080317Z
UID:3414-1558027800-1558033200@amabirmingham.org
SUMMARY:Magic City Marketing Awards
DESCRIPTION:Magic City Marketing Awards\nThe American Marketing Association (AMA) – Birmingham Chapter is bringing you the first annual Magic City Marketing Awards\, an awards program recognizing excellence in marketing in Birmingham\, Ala.\, and its surrounding areas. Agencies\, in-house marketing departments\, freelancers and consultants alike may enter. Submitting a nominee is free\, and AMA membership is not required for submission. \nNow accepting nominations through March 31! \nCategories:\n\nMarketer of the Year\nYoung Professional Marketer of the Year\nMarketing Student of the Year\nForbes McKay Award – Lifetime Achievement in Marketing\nCampaign of the Year\n\nHow to Submit a Nomination\nSubmit a nomination online through the AMA Birmingham website by visiting www.amabirmingham.org/awards. Submissions will be accepted beginning Feb. 20 and will close at midnight on March 31. Nominations must be submitted online; nominations sent via email will not be considered. \nSubmit a Nomination! \nSave the Date!\nWinners will be recognized at a reception on Thursday\, May 16\, 2019 at the University of Alabama at Birmingham Collat School of Business. Tickets can be purchased online prior to the event. \nQuestions? \nIf you have questions regarding your submission\, please email awards@amabirmingham.org.
URL:https://amabirmingham.org/event/magic-city-marketing-awards/
LOCATION:UAB Collat School of Business\, 710 13th St S\, Birmingham\, AL\, 35233\, United States
CATEGORIES:Special Events and Receptions
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190417T113000
DTEND;TZID=UTC:20190417T130000
DTSTAMP:20260512T133320
CREATED:20190411T024855Z
LAST-MODIFIED:20190411T025741Z
UID:3438-1555500600-1555506000@amabirmingham.org
SUMMARY:April Signature Series Luncheon
DESCRIPTION:Birmingham Legion Football Club\nDoug Hicks\, Executive Vice President\nBRINGING SOCCER TO THE MAGIC CITY.\nBUILDING A PROFESSIONAL SPORTS BRAND\nJoin AMA Birmingham as we welcome Doug Hicks. \nDoug Hicks – a 25-year professional sports communications\, branding & marketing specialist – joined Birmingham Legion Football Club just under a year ago. He primarily oversees business operations using experience earned while working with D.C. United (MLS). \nJoin us and learn how one of Birmingham’s newest brands developed and learn how Legion Football Club is positioned in the growing Birmingham landscape. \nJoin us for the upcoming Signature Series Luncheon on Wednesday\, April 17th! \nSave Your Spot Today! \n 
URL:https://amabirmingham.org/event/april-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/png:https://amabirmingham.org/wp-content/uploads/2019/04/Logo_3_color_1200x1200-e1554933551392.png
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190320T113000
DTEND;TZID=UTC:20190320T130000
DTSTAMP:20260512T133320
CREATED:20190312T013933Z
LAST-MODIFIED:20190312T013933Z
UID:3402-1553081400-1553086800@amabirmingham.org
SUMMARY:March Signature Series Luncheon
DESCRIPTION:Building a SaaS Brand:\n  \nUSING DIGITAL MARKETING\, TECHNOLOGY AND DATA\n  \nLori Sullivan\, Director of Marketing – Fleetio\n  \nSave Your Spot Today! \n  \nSoftware as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Often\, this allows businesses access to new products with minimal costs and brings much needed speed to marketplace. \nLearn how to Fleetio has leveraged their (SaaS) product to manage thousands of vechiles in fleets across the world. \nWelcome Lori Sullivan to AMA Birmingham\, as we learn how a SaaS startup comes to life\, the needs for digital marketing for a new\, unique service\, and how data supports tough decision making. \nJoin us for the upcoming Signature Series Luncheon on Wednesday\, March 20th!
URL:https://amabirmingham.org/event/march-signature-series-luncheon-3/
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190220T113000
DTEND;TZID=UTC:20190220T130000
DTSTAMP:20260512T133320
CREATED:20190205T221233Z
LAST-MODIFIED:20190205T221233Z
UID:3345-1550662200-1550667600@amabirmingham.org
SUMMARY:February Signature Series Luncheon
DESCRIPTION:Cognitive Marketing:\n  \nA Glimpse Inside Our Minds and How We Make Decisions Through a Journey of Interactive Brain Games\n  \nSean Doyle\, CEO – Fitzmartin\n  \nSave Your Spot Today! \nJoin AMA Birmingham as we welcome Sean Doyle. \nCognitive Marketing helps to form a connection between brands and customers that can influence buying behavior and loyalty. The true importance lies in the connections that are linked between your brand and your customer. Above all\, you need to know how you can have a direct impact on them. \nLearn how to approach the field of marketing from a different angle and take a stock on how your customer sees and connects with your brand. \nSean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcomes sales and marketing barriers based on groundbreaking research in behavioral change. He’s an author\, speaker\, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.
URL:https://amabirmingham.org/event/february-signature-series-luncheon/
CATEGORIES:Luncheons
ATTACH;FMTTYPE=image/jpeg:https://amabirmingham.org/wp-content/uploads/2019/02/AMA_BHM_190130_Signature-Series_Feb_Eventbrite.jpg
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20190116T113000
DTEND;TZID=UTC:20190116T130000
DTSTAMP:20260512T133320
CREATED:20190110T001203Z
LAST-MODIFIED:20190110T001203Z
UID:3308-1547638200-1547643600@amabirmingham.org
SUMMARY:January Signature Series Luncheon
DESCRIPTION:Scott Bell\, Founder & CEO – Bell Media\, LLC\nHow Much Will You Pay for a New Customer?\nUnderstanding customer acquisition cost\, churn rates\, and lifetime value. \nSave Your Spot Today! \nScott will talk about how understanding just how much you are willing to spend to acquire a new customer. The age old saying of ‘it is much cheaper to keep a customer than to get a new one’ still holds today. But just how much are you willing to spend? \nLearn how having these figures in your arsenal allows you to prove ROI and where to spend your marketing budget. \nScott shares his knowledge with more than ten years of digital marketing experience\, outdoor and indoor media development\, new product implementation and team leadership. He has proven ability to drive growth and profits through the diversification of product lines\, financial management and strategic thinking.
URL:https://amabirmingham.org/event/january-signature-series-luncheon-2/
CATEGORIES:Luncheons
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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