AMA Birmingham > Get Involved > Volunteer > VP of Public Relations

ROLE DESCRIPTION: VICE PRESIDENT OF PUBLIC RELATIONS*

AMA Birmingham is returning and entering a new era! This presents a wonderful opportunity to enhance or reintroduce the chapter’s image through its story, reconnect with the community, and reach a new audience. The Vice President of Public Relations, reporting to the President, is responsible for the chapter’s earned media coverage. The position will work closely with the VP of Marketing & Communications and VP of Community Engagement & Partnerships to spread the chapter’s story and messaging.
.

Specific Responsibilities

  • Executes strategic communications while building relationships with media and community as outlined in Chapter Strategic Plan
  • Lead the public relations committee and work with them to build organization’s media kit
  • Manages public relations, working with sponsors to gain media attention and promote events in local publications and community calendars
  • Collaborates with Board of Directors to connect and communicate with news and media outlets to promote American Marketing
  • Association Birmingham Chapter
  • Manages interviews with broadcast (TV stations, radio, etc.), digital and print media outlets
  • Maintains the image and reputation of the AMA Bham Chapter, including recognizing the organization’s accomplishments.
  • Write press releases and pitches about the organization and sends them directly to journalists and media outlets
  • Attends events and builds relationships with journalists, speakers, bloggers and other influencers
  • Works with special Awards committee to manage media surrounding the Magic City Marketing Awards**
  • Conducts market research on the chapter and its messaging, as well the national American Marketing Association organization; works with VP of Tech & Data as necessary
  • Expands business for AMA Bham by building relationships and a network of contacts
  • Develops crisis public relations strategies

 

*New role as of 2024-2025 term

 

Commitment

  • Serves 4 hours per week
  • Attends AMA Birmingham programs and events
  • Attends monthly committee Board meetings
  • Manages and attends regularly pubic relations committee meetings (cadence to be determined)
  • Participates in monthly communications committee meeting as necessary

 

Qualifications

  • Active AMA Birmingham member (required)
  • Degree in marketing, public relations, business, advertising, communications or related professional experience
  • Experience with communications technology including email platforms, website CMS and social media
  • Excellent interpersonal and written communication skills
  • Outgoing, friendly, people oriented with strong relationship building skills
  • Helpful to have ties to local media relations and groups/networks
  • Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees