AMA Birmingham > Get Involved > Volunteer > VP of Marketing & Communications

ROLE DESCRIPTION: VICE PRESIDENT of MARKETING & COMMUNICATIONS (MARCOMM)

The Vice President of Marketing & Communications, reporting to the President, is responsible for all marketing communications, through various channels, for the Chapter. This position plans and executes (with the assistance and support of the communications/technology committees) the communication tactics for the events, activities, news and updates of the Chapter to its members, prospective members, sponsors and general public. The VP of Marketing & Communications will work closely with executive leadership and VP of Technology & Data, VP of Public Relations, VP of Membership, VP of Programming (2).

Specific Responsibilities

  • Develops and implements AMA Birmingham FY communications plan and calendar, with measurable results and specific dates, for committee activities
  • Prepares and manages budget for AMA Birmingham FY communications plan
    Oversees execution of communications activities by committee and volunteers, including email, web, social and blog
  • Oversees and has ownership of a committee team consisting of AVP of Communications, Director of Social Media, Director of Email, Director of Graphic Design and Director of Content
  • Works to recruit and retain top talent of Director roles and committee volunteers
  • Coordinates with Executive Leadership Team and VPs for sources of information with special attention to the following: President (national and Chapter news), Programs (upcoming events/activities), Membership (new members, prospects and volunteers), Sponsorship (contract obligations)
  • Utilizes analytics and data to improve effectiveness and efficiency of communications
  • Works with Director of Email to builds, writes and distributes chapter’s quarterly eNewsletter, working with board to cultivate content
  • Coordinates design, production and mailing of postcards for special events
  • Maintains the branding of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc
  • Creates a succession plan for VP position, as well as any other communications documentation
  • Prepares a final report evaluating the year’s activities based on initial goals and objectives. Include final budget figures and recommendations for the following year. This will be the basis of the CEA entry for communications/technology, along with supporting examples required for the entry form.
  • Works closely with VP of Technology
  • Keeps President, COO/Secretary and President-Elect informed on communications and any other necessary committee updates

 

Commitment

  • Serves 4-8 hours per week
  • Attends AMA Birmingham programs and events
  • Attends monthly executive Board meetings
  • Oversees committee of directors
  • Provides monthly board report/committee update to COO/Secretary before each executive Board meeting
  • Monitors communications budget
  • Schedules and leads monthly communications committee meeting

 

Qualifications

  • Active AMA Birmingham member (required)
  • Degree in marketing, advertising, communications or related professional experience
  • Experience with communications technology including email platforms, website CMS and social media
  • Excellent interpersonal and written communication skills
  • Successful track record of building, motivating and managing a team
  • Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees