Our Committees
There are plenty of ways and opportunities to get involved with AMA Birmingham! We have various roles as part of key areas of our local chapter to help us reach our strategic goals of uniting, educating, and strengthening the professional marketing community — as well as forging relationships with companies and within the city.
Marketing & Communications (MarComm)
Led by VP of Marketing & Communications
We’re marketers. Whether we’re communicating internally among our organization or externally to our community, this team gets the message out there through our channels.
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Assistant Vice President of Communications
“Right-hand to VP and just as skilled in all the things with a communications plan.” Our AVP of Marketing & Communications (MarComm) works closely with our VP of MarComm.
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Social Media Officer
“The Social Media Guru who will catapult our owned media beyond our wildest dreams.” Our Social Media Officer manages our main social media channels from strategy and planning to execution and delivery.
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Graphic & Web Design Officer
“The Art Director." Our Graphic and Web Design Officer makes everything look good and ensures information is consumed well. Think landing page, email and graphic design for the chapter. Because aesthetics are crucial. This officer also is techy and may own the website, working closely with our website sponsor regarding maintenance and tech support.
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Email Marketing Officer
“The Digital Campaign Wizard who’s obsessed with open rates.” Our Email Marketing Officer owns and manages our email communications. This officer is measuring the clicks, engagement, list management and segmentation and knows how to run a campaign.
Programming
Led by VP of Programs
Lunch-and-learns, workshops and webinars are a few of our regular professional events. Our event programs generate revenue for our organization and execute our mission to connect and educate marketing professionals. This team manages every aspect of running a smooth programming machine for our chapter.
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Assistant Vice President of Programming
“Co-Pilot and Right-hand to VP.” Our AVP of Programs works closely with our VP of Programs and executes our chapter's regular events. The AVP turns ideas into actions with an agenda in hand.
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Guest & Membership Registration Officer
“The Winning Personality who greets our members and guests first." This officer manages guest check-ins and works with the Marketing & Communication committee for email list building.
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Programs Volunteer
Our Programs committee volunteers assist with ensuring our professional events and regular networking events go smoothly.
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Programs Volunteer
Our Programs committee volunteers assist with ensuring our professional events and regular networking events go smoothly.
Sponsorships
Led by VP of Sponsorships
Sponsorships helps our professional organization operate and ensure a our members and our community get the most out of our chapter. This team facilitates in-kind and cash sponsorships and nurtures relationships with our sponsors.
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Assistant Vice President of Sponsorships
“The Account Executive and Right-hand to VP.” Our AVP of Sponsorships works closely with our VP of Sponsorships and leads the committee.
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Sponsorship Experience Officer
“The Best-Friend and Confidant to our Sponsors." Our Sponsorship Experience Officer checks in with our sponsors and manages how we show appreciation for their support. Think "Thank You" gifts, regular check-ins, surveying sponsors on how we can continuing being of value to them.
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In-Kind/Cash Sponsorships Officer
“Captain America in negotiations.” Our Sponsorship Officer is our salesperson who wins the in-kind and cash sponsorships for our chapter. Our Officer works closely with our Sponsorship Experience Officer to ensure this stream of revenue and these relationships are nurtured.
Membership
Led by VP of Membership
It’s about our members! They’re the life of our organization and reason we exist. This team aims to recruit, engage, develop and retain our growing membership. Our members’ experience is paramount to a strong chapter.
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Assistant Vice President of Membership
“The Right-hand to VP and People Advocate with HR intel.” Our AVP of Membership focuses on everything from recruitment to engagement and leads the committee in the absence of our VP.
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Membership Experience & Benefits Officer
“The Ultimate Host/Hostess with the Most/Mostess securing member deals.” Our Membership Experience Officer makes sure our members are enjoying being members of our chapter. This officer works on acquiring the little things that are big deals such as discounts and perks for our members. This Officer often collaborates with the Sponsorship and Community Engagement committees.
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Membership Engagement & Development Officer
“The Professional who makes meaningful connections." Our Membership Engagement & Development Officer is focused on ensuring our members gain value from being a part of our chapter.
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Member Recruitment & Onboarding Officer
“The Welcoming Networker.” Our Membership Recruitment & Onboarding Officer is the smiling face who welcomes potential new members. This Officer is the friendly joiner who encourages others to be a joiner and then shows them the ropes of acclimating to our chapter.
Special Events
Led by VP of Special Events
From the occasional networking mingle to curated a holiday recognition, marketers are no strangers to events. We plan them, we promote them, we measure them and we know they serve a purpose. This team manages internal special events for our members.
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Assistant Vice President of Special Events
“The Right-Hand Point of Contact who keeps us on budget." Our AVP of Special Events assists our VP of Special Events and holds the committee accountable with the itinerary and budget for our social events.
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Special Events Volunteer
This committee volunteer assists with coordinating special events for our members.
Public Relations
Led by VP of Public Relations
We have a story to tell and we’re strategically shouting it through a megaphone. Our chapter is entering a new era and experiencing a refresh, so this team manages our public image, builds relationships and shares our brand. We wouldn’t be a well-rounded marketing organization without our public relations.
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Assistant Vice President of Public Relations
“The Promoter Who Can Get Us on The List.” Our AVP of PR is the Right-hand person to our VP of PR and helps set the external affairs path for our chapter.
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Media Relations Officer
“The Socialite and Connector." Our Media Relations Officer builds or comes with relationships and connections to media outlets such as journalists, bloggers and influencers. This officer is out building earned media for our chapter. they're out and about in the city and community -- and collaborates often with the Community Engagement committee.
Marketing Technology & Data (MarTech)
Led by VP of Marketing Tech & Data
Marketing technology literally keeps the machine functioning. As marketers, we typically measure everything and must understand what our audience needs and desires. In this case, we’re aiming to serve our members and our community. This team manages analytics, important data, research and equipment to keep our chapter performing at peak optimization.
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Assistant Vice President of Data & Privacy
“The Ethical Lab Tech who carefully manages the data and keeps us honest.” Our AVP of Data and Privacy is focused on just that for our chapter.
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Marketing Analytics Officer
“The Analyzer that should live in us all and be cherished.” Yes, our Marketing Analytics Officer manages our chapter analytics. They gather, measure and disseminate info to us that guides our activities.
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Audio & Visual Technology Officer
“The Residential AV Club Leader who can manipulate tech equipment for the greater good." This officer knows and manages the physical and digital equipment we need for marketing and communication.
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Membership Data Officer
“The Maven who knows about every single member; be nice to them.” Works in tandem with the Membership committee to mine data and help us inform chapter activities.
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Research & Human Behavior Officer
“The Marketing Researcher who knows how to reel us in.” Our R&HB Officer gathers intel on our city, communities external of our chapter to help us connect with Birmingham and allow our chapter to add value through marketing research.
Collegiate Relations
Led by VP of Collegiate Relations
We’re building a pipeline of equipped recent college grads for our businesses and beyond. Our professional chapter is the link between student interns and the Executive VP of Marketing/Communications at the corporation or CEO of the start-up or small business in Birmingham. This team facilitates mentorship, support for collegiate AMA chapters, and special activities to ensure we have a strong ecosystem of marketing professionals across various disciplines and industries.
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Assistant Vice President of Collegiate Relations
"The Right-hand to our VP and Radio DeeJay who translates between schools." Our AVP works closely with our VP of Collegiate Relations.
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Mentorship Officer
"The Professional Career Matchmaker." Our Mentorship Officer manages the collegiate-professional chapter mentorship program, paring collegiate members (or students) with professional members.
Community Engagement & Outreach (Partnerships)
Led by VP of Community Engagement & Outreach
Our organization is operated and maintained by volunteers. Because we’re an organization of marketing professionals, our expertise may be needed by others and we want to have a system for offering this to the local community. We also want to let marketers know AMA Birmingham is a home for them. This team facilitates community partnerships and amplifies our membership, public relations, communication efforts through outreach.
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Assistant Vice President of Partnerships
"The Right-hand to our VP of Community Engagement and Program Manager of our community volunteer initiative." Our AVP of Partnerships executes and facilitates community relationships between our chapter and our city.
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External Volunteer Officer
"The Volunteer-Business Matchmaker that pairs skills with needs for success." This officer manages our members who volunteer externally with businesses through our organization.
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Community Outreach Officer
"The Socializer who hasn't met a stranger." Our Community Outreach Officer conducts outreach to introduce our organization to other organizations and businesses.
Diversity, Equity & Inclusion
Led by VP of DEI
Our chapter has a commitment to diversity, equity, inclusion and belonging. Our professional marketing community is made of individuals from various backgrounds and groups, with different abilities, perspectives, cultures that inform our marketing efforts. This team is intentional about keeping our chapter intentional about driving and increasing diversity in our speakers, partnerships, communications, volunteers and members at all levels.
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Assistant Vice President of DEI
"The Buzz Lightyear to our Sherriff Woody." Our AVP of DEI is the Right-hand person to our VP of DEI.
Organization & Executive Operations
Led by Executive Leadership
We want to ensure our chapter operates and runs smoothly for our members and the community. This special committee will assist the Executive Leadership team with administration as necessary and work closely with our Chief Operating Officer & Secretary.
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PROJECT MANAGER
"The structured operator who keeps us on track." Our project manager works closely with the COO and Secretary to manage tasks.
Ready to Join Us?!
Contact our leadership team for more information about joining the American Marketing Association. Inquire about ways to get involved with your local Birmingham chapter.