AMA Birmingham > Get Involved > Volunteer > Director of Strategic Communications

ROLE DESCRIPTION: DIRECTOR of STRATEGIC COMMUNICATIONS

The Director of Strategic Communications, reporting to the VP of Communications, is responsible for crafting a promotion strategy for assigned programs and leads the execution of all communication tactics according to their plan and with recruited volunteers as applicable.

Specific Responsibilities

  • Creates a strategic communication plan for assigned programs based on best practices and guidance timelines
  • Executes communication strategy as outlined in the chapter plan and associated program plan across email, social, paid, website, Eventbrite, etc.
  • Effectively promote AMA Birmingham events/activities through email communication, exploring and testing ways to enhance promotion
  • Assists in the promotion of sponsors through communications
  • Explores ways to increase reach and engagement of AMA Birmingham email communications through enhancements and improved content
  • Maintains the image of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc.
  • Assists Communications team members with their responsibilities as needed

Commitment

  • Serves 2-4 hours per week
  • Attends AMA Birmingham programs and events
  • Attends monthly communications call/meeting
  • Participates in monthly communications call/meeting

Qualifications

  • Active AMA Birmingham member (required)
  • Degree in marketing, advertising, communications or related professional experience
  • Experience with communications technology including email platforms, website CMS and social media
  • Excellent interpersonal and written communication skills
  • Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees