AMA Birmingham > Get Involved > Volunteer > Director of Social Media

ROLE DESCRIPTION: DIRECTOR of SOCIAL MEDIA

The Director of Social Media, reporting to the VP of Marketing & Communications (MarComm), is responsible for the chapter’s social media strategy and leads the execution of communication via all social media channels. 

Specific Responsibilities

  • Develops social media strategy to bring awareness, maintain brand, engage others, and present AMA Bham as THE marketing source of Birmingham
  • Manages the scheduling and production of all social media vehicles as deemed necessary by the Board. This includes, but is not limited to Facebook, Instagram and LinkedIn.
  • Creates monthly social media topics schedule and works with communications team and other committee volunteers to make appropriate assignments
  • Duties include, but are not limited to:
    • Facebook: Frequently post and add events and photos
    • LinkedIn: Promote AMA Birmingham to its followers via LinkedIn. Includes upcoming events or activities, industry news, etc.
    • Instagram: Frequently post and add events and photos
    • Tag companies and individuals on LinkedIn/Instagram/Facebook as much as possible to expand the reach of the post (speaker names or their business, sponsors and partners, board members, volunteers, etc)
    • Engage others and manage AMA Bham’s social media community
    • Post Facebook or Instagram stories or lives during events by tagging the location and whoever is involved in the shot (if can’t attend, have someone else do it)
  • Maintains the integrity, branding and imagery of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc.
  • Works closely with Director of Graphic & Web Design for imagery for social media
  • Works closely with Director of Email and Director of Content for content and message consistency across communication platforms and channels
  • Works closely with VP of Public Relations and/or AVP of Public Relations for brand, story and marketing across social channels as needed

Commitment

  • Serves 2-4 hours per week
  • Attends AMA Birmingham programs and events
  • Attends & participates to monthly communications committee meeting

 

Qualifications

  • Active AMA Birmingham member (required)
  • Degree in marketing, advertising, communications or related professional experience
  • Experience with communications technology including email platforms, website CMS and social media
  • Excellent interpersonal and written communication skills
  • Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees