AMA Birmingham > Get Involved > Volunteer > Director of Communications-Social Media

ROLE DESCRIPTION: DIRECTOR of COMMUNICATIONS – SOCIAL MEDIA

The Director of Communications – Social Media, reporting to the VP of Communications, is responsible for the chapter’s social media strategy and leads the execution of communication via all social media channels. 

Specific Responsibilities

  • Oversees the scheduling and production of all social media vehicles as deemed necessary by the Board. This includes, but is not limited to Facebook, Instagram, LinkedIn, Twitter and Youtube
  • Creates monthly social media topics schedule and works with the communications team and other committee volunteers to make appropriate assignments
  • Additional duties include, but are not limited to:
    • Facebook: Frequently post and add events and photos 
    • LinkedIn: Promote AMA Birmingham to its followers via LinkedIn. Includes upcoming events or activities, industry news, etc.
    • Instagram: Frequently post and add events and photos 
    • Twitter: Ability to tweet on behalf of AMA Birmingham to promote the Chapter to its followers
    • Youtube: upload promotional videos, recorded webinars or other content to promote the Chapter
    • Tag individuals on LinkedIn/Facebook as much as possible to expand the reach of the post (speaker names or their business, sponsors and partners, board members, volunteers, etc)
    • Post 1-2 Instagram stories during events by tagging the location and whoever is involved in the shot (if can’t attend, have someone else do it)
  • Maintains the integrity and imagery of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc.
  • Assist Communications team members with their responsibilities as needed.

Commitment

  • Serves 2-4 hours per week
  • Attends AMA Birmingham programs and events
  • Attends & participates to monthly communications committee call/meeting

Qualifications

  • Active AMA Birmingham member (required)
  • Degree in marketing, advertising, communications or related professional experience
  • Experience with communications technology including email platforms, website CMS and social media
  • Excellent interpersonal and written communication skills
  • Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees