ROLE DESCRIPTION: DIRECTOR of COMMUNICATIONS – EMAIL

The Director of Communications – Email, reporting to the VP of Communications, is responsible for the chapter’s email strategy and leads the execution of all email communication. 

Specific Responsibilities

• Executes email communication strategy as outlined in Chapter Plan
• Effectively promotes AMA Birmingham events/activities through email communication, exploring and testing ways to enhance eblasts
• Manages distribution list of members and prospects consistently updating and scrubbing lists as to have the most up to date contacts for reach
• Assist in the promotion of sponsors through email communications
• Explore ways to increase reach and engagement of AMA Birmingham email communications through enhancements and improved content
• Maintains the integrity and imagery of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc.
• Assist Communications team members with their responsibilities as needed.

Commitment

• Serves 2-4 hours per week
• Attends AMA Birmingham programs and events
• Attends & participates to monthly communications committee call/meeting

Qualifications

• Active AMA Birmingham member (required)
• Degree in marketing, advertising, communications or related professional experience
• Experience with communications technology including email platforms, website CMS and social media
• Excellent interpersonal and written communication skills
• Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees