ROLE DESCRIPTION: AVP of COMMUNICATIONSÂ
The Assistant Vice President of Communications, reporting to the VP of Marketing & Communications, is responsible for the chapter’s website and content strategy. The AVP of Communications assists the VP of MarComm in leading the committee of directors; steps up in absence of VP of MarComm.
Specific Responsibilities
- Executes website strategy as outlined in Chapter Strategic Plan
- Manages general social and website updates and changes requests from Executive Leadership Team and VPs
- Works with VP of Technology & Data to update website
- Assists in coordinating with Executive Leadership Team and VPs for sources of information with special attention to the following: President (national and Chapter news), Programs (upcoming events/activities), Membership (new members, prospects and volunteers), Sponsorship (contract obligations)
- Utilizes analytics and data to improve effectiveness and efficiency of communications
- Assists in coordinating and executing design, production and mailing of postcards for special events
- Maintains the branding image of the Chapter, including the logo, publication design, stationery and letterhead, communication standards, etc.
- Assists Marketing & Communications team members with their responsibilities as needed
- Assists VP of Marketing & Communications with committee oversight
Commitment
- Serves 4-6 hours per week
- Attends AMA Birmingham programs and events
- May attend Board meeting in absence of VP of Marketing & Communications
- Participates in monthly communications committee meeting
Qualifications
- Active AMA Birmingham member (required)
- Degree in marketing, advertising, communications or related professional experience
- Experience with communications technology including email platforms, website CMS and social media
- Excellent interpersonal and written communication skills
- Ability to work cross-functionally, coordinating across a large, dynamic organization with multiple board members and committees