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DTSTART;TZID=America/Chicago:20200506T120000
DTEND;TZID=America/Chicago:20200506T130000
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UID:3917-1588766400-1588770000@amabirmingham.org
SUMMARY:Trendy Topics: Featuring Phillip Stutts discussing "3 Data-Backed Messages Converting Customers in the Coronavirus Economy""
DESCRIPTION:Phillip Stutts is one of the most trusted voices in America as companies try to figure out marketing and communications during COVID-19. He just published a study that explores how marketing strategies must adapt. This study has already been downloaded more than 35\,000 times\, and he has done countless media interviews discussing this work. This study builds on the data-driven approach that Phillip described in Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win. \nJoin us on Wednesday\, May 6th at 12 PM CDT to hear more about how influencers\, consultants\, and status marketing are outperformed by messages that focus on helping others\, safety\, and trust. \nReserve Your Spot! \nAbout Our Guest\nWith more than 20 years of political and marketing experience\, Phillip Stutts has worked with multiple Fortune 200 companies\, has over two decades of experience working on campaigns with billions of dollars in political ad spend\, and contributed to 1\,273 election victories\, including hundreds of U.S. House campaigns\, dozens of U.S. Senate campaigns\, and even three U.S. Presidential victories. He is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together\, these companies have won more than 42 national awards for marketing and creative content. \nStutts has made more than 260 national media appearances including CBS\, ESPN\, FOX NEWS\, FOX BUSINESS\, MSNBC\, and CNN. He has also appeared on some of the world’s most popular podcasts including Gary Vaynerchuk’s The DailyVee\, The James Altucher Show\, The Adam Carolla Show\, The Dr. Drew Podcast\, Jay Abraham’s The Ultimate Entrepreneur\, Big Questions with Cal Fussman\, and The Dr. Gundry Podcast. \nHe has been lauded as a “marketing genius” by FOX BUSINESS\, “the political guru” by ESPN\, and “The Michael Jordan of Political Marketing…” by Mike Dillard.
URL:https://amabirmingham.org/event/trendy-topics-featuring-phillip-stutts-discussing-3-data-backed-messages-converting-customers-in-the-coronavirus-economy/
LOCATION:AL
CATEGORIES:Trendy Topics
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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DTSTART;TZID=America/Chicago:20200520T113000
DTEND;TZID=America/Chicago:20200520T130000
DTSTAMP:20260604T121508
CREATED:20191102T152408Z
LAST-MODIFIED:20200513T173804Z
UID:3747-1589974200-1589979600@amabirmingham.org
SUMMARY:Trendy Topics: May Virtual Luncheon Featuring Cherri Ellis
DESCRIPTION:Overcoming Adversity\, Marketing Through Video\, and Strategies For Success During COVID-19\nThe Birmingham Chapter of the American Marketing Association will host our May luncheon as a virtual webinar. This month we are featuring Cherri Ellis\, National Creative Strategy Director for Kernel\, the internal agency of Spectrum Reach. Cherri originally planned on talking about “The Five Videos Every Business Needs”\, but she has updated her presentation based on our current circumstances. Cherri’s presentation will cover: \n\nHer incredible personal story of overcoming adversity\nBest practices for marketing through video\nStrategies for success during COVID-19\n\nYou do not want to miss Cherri’s amazing story at the insight that she brings to the challenges that we are facing. \nRegister for the Webinar \nRegister for the webinar\, make a sandwich\, and join us for our first-ever virtual luncheon. For the first time ever\, our luncheon is free (except for the cost of your sandwich)! \nMore About Our Speaker\nCherri Ellis leads a team of strategists and creative professionals who provide data driven insights to clients and production personnel so that their messages are on point\, their assets are impactful\, and their business goals are met. \n\n\n\n\nSince receiving her B.F.A. from Wright State University\, Cherri has exclusively worked in creative arenas; live theater\, talent work\, eight years as a monthly magazine columnist\, and 3 years as morning drive personality Cherri Mason on the top-rated Mason and Dixon Morning Show on Classic Rock 99. \nNow with Spectrum Reach over 18 years\, Cherri specializes in non-profit creative assets. She has worked with 501c3s as large as the American Cancer Society and The Breast Cancer Research Foundation of Alabama\, but some of her favorite work has been with small\, first year non-profits at the onset of their journey . She most recently worked with One Place to create critical video training for law enforcement on Domestic Violence and Sexual Assault. \nShe is a grateful recipient of multiple industry awards and lives between Birmingham\, Alabama and Fernandina Beach with her husband\, cat\, and the world’s worst trained golden retriever. Amongst pursuits such as traveling\, cooking\, and joining then quitting fitness facilities\, she spends many of her off hours attempting to long distance helicopter-parent her adult daughter. \n\n\n\n\nRegister for the Webinar
URL:https://amabirmingham.org/event/may-2020-signature-series-luncheon/
LOCATION:AL\, United States
CATEGORIES:Luncheons,Trendy Topics
ORGANIZER;CN="American Marketing Association - Birmingham Chapter":MAILTO:contact@amabirmingham.org
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