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X-WR-CALDESC:Events for AMA Birmingham
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DTSTART:20170101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2529-1487158200-1487163600@amabirmingham.org
SUMMARY:[June 2016 Luncheon] Live Your Brand in Social Media
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Flfqbrj%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nLive Your Brand in Social Media – Tell Customers’ Stories to Engage Prospects and Drive ROI\nby Melissa Musgrove VP\, Head of Social Media\, Regions Financial \nMelissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing\, Advertising and Public Relations. At Regions\, she directs Social Media vision and strategy and leads a team of Community Managers and Social Customer Care Representatives. \nMelissa will discuss creating integrated\, cross-channel campaigns that amplify the Voice of the Customer through storytelling. Also\, learn how to cultivate brand advocacy by providing advice and guidance to your customers through social. And understand how to capture the attention of your customers in the increasingly noisy and fragmented social media space. \nAlso\, discover how to: \n  *   Implement acquisition tactics and boost results \n  *   Build campaigns around customers’ passion points \n  *   Deliver proactive social customer care \nMelissa has her M.S. in Integrated Marketing Communications from Northwestern University and B.A. from Samford University. Follow her on Twitter @MMMusgrove. \n[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/june-2016-luncheon-live-your-brand-in-social-media-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220852Z
UID:2537-1487158200-1487163600@amabirmingham.org
SUMMARY:Marketing Automation Seminar
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nYou’ve heard about marketing automation (MA)\, but do you know what it really is?\nBetter yet\, how can you use it effectively for your business?  MA can be a powerful tool to help you implement your marketing plan. \nJoin us as AMA member and MA expert John Burdett helps us dig into what marketing automation is all about and discusses best practices you can use for your business.  Light snacks and beverages will be provided.  Free for members of AMA Birmingham; $10 for guests.  Please RSVP by Oct. 21.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER TODAY” color=”danger” i_icon_fontawesome=”fa fa-cogs” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fpvqwws||” add_icon=”true”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/marketing-automation-seminar-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220609Z
UID:2522-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Holiday Mixer
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”Register Now” target=”_self” color=”btn-info” icon=”none” size=”btn-large” href=”http://www.cvent.com/d/qfqk5w/1Q”][vc_single_image image=”1701″ border_color=”grey” img_link_target=”_blank” img_size=”full” link=”http://www.cvent.com/d/qfqk5w/1Q”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-holiday-mixer/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220802Z
UID:2530-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Summer Mixer 2016
DESCRIPTION:[vc_row][vc_column][vc_single_image image=”1881″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”http://www.cvent.com/d/7fq361/4W”][vc_button title=”Register Now” color=”btn-info” size=”btn-large” href=”http://www.cvent.com/d/mvqnhm/1Q”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-summer-mixer-2016/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220900Z
UID:2538-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Collegiate Conference
DESCRIPTION:[vc_row][vc_column][vc_column_text]AMA Collegiate Conference \nThe AMA Collegiate Conference is one of the best investments you can make as an aspiring marketer\, and we invite you to join us Nov. 4\, 2016\, from 12:00-5:00 at Uptick Marketing (100 12th Street North). Take your marketing studies to the next level\, and join local professionals for professional development\, career advice\, networking and fun. \nThis event is open to undergraduate Marketing and business students looking to learn from industry professionals about careers and trends in Marketing and Sales. The AMA Collegiate Conference can inspire you and give you the tools you need\, to start your career as a young marketing professional. \nCost : $10\, and includes Lunch and beverages will be provided.    Please RSVP by Oct. 31\, 2016.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”REGISTER TODAY” color=”danger” i_icon_fontawesome=”fa fa-cogs” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Ffvqszs||” add_icon=”true”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-collegiate-conference-2/
CATEGORIES:Conferences
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2523-1487158200-1487163600@amabirmingham.org
SUMMARY:January Power Marketing Luncheon
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column width=”1/1″][vc_button title=”REGISTER NOW” target=”_blank” color=”btn-success” icon=”none” size=”btn-large” href=”http://www.cvent.com/d/9fq0gc/4W”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Darin White – “Changing the Game – Key Trends Driving the Business of Sports” \nDarin White is founder and coordinator of the Sports Marketing program in the Brock School of Business at Samford University. He serves as the Chair of the American Marketing Association Sports Marketing Academic Society (SIG)\, the leading international scholarly body charged with expanding the knowledge base of the field of sports marketing. \nHe is a go-to source for media seeking insights into sports business and has been featured in the Washington Post\, USA Today\, NPR\, ESPN Radio\, Saturday Down South and the International Business Times. He also serves on the Board of Directors for the Alabama Sports Foundation\, the primary lobby responsible for bringing sporting events to the state of Alabama. \nRecently\, Mr. Whites sports marketing program at Samford University made a national impression on the world of sports when his team of seniors pitched their strategic marketing plan to increase fan engagement within the millennial generation to Jason Kaufman\, Vice President \, Market Research and Analytics for the National Basketball Association.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/january-power-marketing-luncheon-3/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2531-1487158200-1487163600@amabirmingham.org
SUMMARY:August 2016 Luncheon | Five Ways To Win At Content Marketing
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fcvqjyj%2F1Q||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nFive Ways To Win At Content Marketing\nPresented by Eric Housh\, CMO of TicketBiscuit and Mollie Durbin\, TicketBiscuit Marketing Director \nJoin us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. \nAfter being named CMO in 2008\, Eric immediately redefined the nature of the ticket buyer experience\, conceiving and driving the development of several programs aimed at artist discovery and internet marketing. In the years that followed\, TicketBiscuit continued its trajectory of relentless innovation\, launching what would soon become one of the largest primary ticketing affiliate networks and being of the first companies to offer mobile ticketing\, Facebook ticketing\, Apple Passbook integration and much more. He was nominated for Alabama CMO of the year in 2012\, and helped TicketBiscuit achieve recognition as one of Birmingham’s best places to work in 2013 and 2015. Eric was named TicketBiscuit Director of Sales in late 2013\, and has since led the company to consecutive years of double digit year-over-year growth. \nMollie’s background includes more than 15 years of experience in marketing and public relations in a variety of industries\, including entertainment/events\, healthcare and software. As marketing has become an increasingly technical endeavor\, she has been able to draw on her background in web design and coding to help companies “punch above their weight” in the ever-evolving digital world. Her ability to combine content marketing\, SEO\, paid search and other marketing efforts into one robust marketing engine has made it possible for her to help companies grow in powerful ways.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/august-2016-luncheon-five-ways-to-win-at-content-marketing-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220928Z
UID:2539-1487158200-1487163600@amabirmingham.org
SUMMARY:Holiday Celebration 2016
DESCRIPTION:[vc_row][vc_column][vc_column_text]It’s the most wonderful time of the year and we’re making it even brighter… with giveaways!  First\, become a member of AMA Birmingham before our December 1st  Holiday Party and receive free admission!  Second\, come to the party at Vulcan Park where all members in attendance will have a chance to win other great prizes – including one year of FREE admission to our Signature Series luncheons (a $200 value)!  If you bring an unwrapped toy for Toys for Tots\, and we’ll put your name in the hat again to increase you chance of winning![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Register Here” color=”danger” align=”left” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F7vq3j0||”][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]To become an AMA Birmingham member\, visit http://bit.ly/2fFFAsi or contact membership@bhamama.org.[/vc_column_text][vc_btn title=”Join AMA Today!” color=”sky” align=”left” link=”url:http%3A%2F%2Fbit.ly%2F2fFFAsi||”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/holiday-celebration-2016-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2524-1487158200-1487163600@amabirmingham.org
SUMMARY:February Power Marketing Luncheon
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F4fqqct%2F4W||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Bill Fox – “Momentum’s Growth\, Marketing Challenges & Successes in the Changing Telecom Landscape” \nBill Fox is President and CEO of Momentum Telecom\, leading the team in their mission of enabling others to thrive by combining smarter technology with seasoned experts to deliver an unmatched customer experience. \nHe previously served as Chief Financial Officer of SuccessEHS\, Inc.\, a software and services company for physician offices with approximately 400 employees. Bill has experience as an investment banker with Lincoln International\, where he specialized in debt capital financings for middle market leveraged buyouts\, and worked for PricewaterhouseCoopers\, which provides audit and assurance\, tax and consulting services. \nBill received an MBA with Distinction from Harvard Business School and a BS in Business Administration and Accounting from Washington and Lee University. Bill is an active volunteer with the Crohn’s and Colitis Foundation of America\, where he currently serves as the Board President of the Alabama/NW Florida Chapter. He enjoys cycling\, golf\, fly fishing\, and skiing. Bill is married to his college sweetheart\, Allyson\, and has three children.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-power-marketing-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2532-1487158200-1487163600@amabirmingham.org
SUMMARY:September Signature Series Luncheon | Rebranding the Bulldog
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nRebranding the Bulldog: Creating New Visual Identity Standards For Samford University\nPresented by Betsy Bugg Holloway\, Ph.D. \nVice President for Marketing and Communication\, Professor of Marketing – Samford University \nSamford University recently embarked on a six-month journey to develop new visual identity standards for the university\, including a new athletic bulldog logo. This new branding and identity will be revealed to the public in November\, but at our September luncheon Dr. Betsy Bugg Holloway will share with us a preview of what’s in store and reveal the processes the University followed to reach its decisions.  Don’t miss this opportunity to learn how a major rebranding effort was conceived and executed. \nIn her role as Vice President for Marketing and Communication and Professor of Marketing for Samford University\, Dr\, Holloway is responsible for all marketing and branding initiatives across the university’s operations. Holloway also teaches courses in both the undergraduate and graduate programs.  Prior to her academic career\, Holloway lived and worked in Japan and was employed by a global pharmaceutical firm.  She most recently served as the company’s director of international business and managed global sales offices in Argentina\, Denmark\, Switzerland and the United Kingdom. \nDr. Holloway’s research interests include services marketing\, consumer behavior and reputation management. She has published more than 60 academic articles\, book chapters\, and conference proceedings and regularly presents her research and lectures in the U.S. and abroad. She is a member of the American Marketing Association\, the Academy of Marketing Science and the Society for Marketing Advances.  Within the community\, Holloway serves on the board of directors for the Public Affairs Research Council of Alabama (PARCA)\, YWCA\, Rotary Club of Birmingham\, Scholarships for Kids\, and as a trustee for the Alabama Symphony Orchestra.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F8vqldv||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/september-signature-series-luncheon-rebranding-the-bulldog/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2540-1487158200-1487163600@amabirmingham.org
SUMMARY:January Signature Series Luncheon | O'Henrys Coffee
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nCaffeine Powered Marketing\nPresented by Randy Adamy | Owner\, OHenry’s Coffees and OHenry’s Coffee Roasting Co. \nJanuary 18\, 2017 | The Harbert Center \n  \nO’Henry’s is one of Birmingham’s favorite food & beverage brands.  Join us on January 18th as CEO Randy Adamy explains the O’Henry’s approach to marketing – starting with the foundational principles laid by its founder\, Dr. Henry Bright\, through the brand’s growth and expansion to new markets.  If you want to hear how a local brand thrives going head-to-head with a global behemoth – and in an increasingly crowded field of smaller players\, this is a luncheon you won’t want to miss![/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”sky” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fdvqrpd||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/january-signature-series-luncheon-ohenrys-coffee-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2525-1487158200-1487163600@amabirmingham.org
SUMMARY:[March 2016 Luncheon] Beyond Brochures – Using Apps To Engage An Audience
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Flfqsqt%2F4W||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nBeyond Brochures – Using Apps To Engage An Audience\nTaylor Peake Wyatt\, President of MotionMobs\, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s growing technology community since 2010. \nThrough MotionMobs\, she has helped entrepreneurs start their first company and experienced business leaders embrace technology to improve efficiency within their firms. As a sitting board member with REV Birmingham and BBVA Compass\, Taylor has been able to watch new companies establish a home and grow their brand in the city. Over the last couple of years\, Taylor has participated in the revitalization in downtown Birmingham by purchasing a century-old warehouse building and establishing it as the new headquarters for MotionMobs. \nIn the past\, Taylor has served on multiple grant boards for non-profit efforts\, including State Farm. With a strong background in programming and an Information Systems degree from UAB’s School of Business\, Taylor understands how to build and grow results-driven products\, but her biggest skill is consistently bringing the best talent to the table.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/march-2016-luncheon-beyond-brochures-using-apps-to-engage-an-audience/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2533-1487158200-1487163600@amabirmingham.org
SUMMARY:November Signature Series Luncheon | Warren Averett 360: Organizing Solutions Around The Client
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nWarren Averett 360: Organizing Solutions Around The Client\nPresented by Todd Decker\, CMO and Head of Business Development – Warren Averett \nNovember 16\, 2016 | The Harbert Center \nJoin us as Todd Decker shares how his firm has developed “Warren Averett 360” – a comprehensive marketing approach positioning the firm as more client centered and more focused on meeting client needs than competing firms.  With over 40 services to offer\, both employees and clients need to be made aware of all the ways the firm can help them.    WA 360\, organizes solutions around the client from their perspective\, making it easier to identify needs and cross-serve clients. \nTodd Decker has spent more than a decade in leadership roles at Sterne Agee\, Regions\, BBVA Compass and Bank of America. Todd began his marketing career at Johnson & Johnson where he was Marketing Director on several leading consumer brands. Todd leads the Firm’s practice development and marketing endeavors presenting the unique value of the Firm\, its people and service offerings across multiple regions\, service lines and practice groups. He works with executive management on strategic initiatives and also supports the Firm’s efforts in pursuing significant client opportunities. His responsibilities also include growth initiatives\, communications and marketing oversight of the Firm’s industry niche teams. \nTodd is a graduate of Duke University and earned his Master of Business Administration at the University of North Carolina.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fpvqzxc||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/november-signature-series-luncheon-warren-averett-360-organizing-solutions-around-the-client/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220618Z
UID:2526-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Spring Mixer 2016
DESCRIPTION:[vc_row][vc_column][vc_button title=”Register Now” color=”btn-info” size=”btn-large” href=”http://www.cvent.com/d/7fq361/4W”][vc_single_image image=”1796″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” link=”http://www.cvent.com/d/7fq361/4W”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-spring-mixer-2016-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220748Z
UID:2534-1487158200-1487163600@amabirmingham.org
SUMMARY:October Signature Series Luncheon | Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nDreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity\nPresented by Betsy McAtee\, CEO\, Dreamland BBQ \nDreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast\, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com\, Dreamland faces an opportunity (and challenge) every day to connect with new and existing audiences with relevant and compelling messaging while remaining true to their core identity. Dreamland CEO Betsy McAtee will discuss the expansion of the brand\, diversification of operations and the marketing strategies that support the goal of creating a mutually beneficial relationship with guests and customers. \nWith over 20 years of experience in the food industry\, Betsy McAtee has spent her career in key positions for regional and national brands. When she joined Dreamland Holding Company in 2000\, she brought that vast experience with her. Dreamland BBQ Holding Company owns and operates seven restaurants in the Southeast and is the franchisor of the Dreamland Brand\, a nationally recognized restaurant brand. Under Betsy’s direction\, Dreamland has not only retained the legendary identity that has created an ever-loyal customer base over the last 50 years\, but has also expanded and evolved to meet the needs of the modern customer. \nDreamland has been recognized among the best BBQ in the nation by Southern Living\, Men’s Journal\, USA Today and more! Birmingham Magazine named Dreamland a Legacy Business in 2012. Dreamland was named the Retailer of the Year Silver Medalist by the Alabama Retail Association in 2014 and Retailer of the Year Gold Medalist in 2015. Prior to her career at Dreamland\, Betsy served as District Manager\, Area Training Manager\, Zone Business Manager and Key Account Manager for the Frito-Lay division of PepsiCo. She was responsible for implementation of a national route sales training program and served as the test market coordinator for a bakery product line extension in the Southeast.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F6vqzsr||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-signature-series-luncheon-dreamlands-challenge-connecting-with-new-markets-while-maintaining-core-identity/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T215729Z
UID:2527-1487158200-1487163600@amabirmingham.org
SUMMARY:[April 2016 Luncheon] The Absolutely Essential Social Media Tools
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F0fqc03%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nThe Absolutely Essential Social Media Tools\nby Wade Kwon\, Founder of Y’all Connect conference \nSocial media is much more than hashtags and apps. It’s about interaction and reach\, about conversions and sales. \nCrafting a solid social media marketing plan begins with the right tools. Let Wade Kwon\, one of the Poynter Institute’s 35 Influential People in Social Media\, point you to the best free and paid apps to maximize engagement and minimize stress. \nCommunications consultant and Birmingham Blogging Academy founder Wade Kwon has written thousands of blog posts and created blogs big and small. He loves to tell stories\, in person and in print and online as Birmingham’s Best Blogger. \nHe is founder of the Y’all Connect conference\, yallconnect.com. \nThe Poynter Institute selected Kwon as one of 35 Influential People in Social Media. Birmingham Magazine readers selected him as Best Tweeter 2 years running in the Best of B’ham 2010 and 2011 online polls. His site\, Magic City Post\, was voted Best Website in the Birmingham’s Best 2011 readers’ poll by the Birmingham News; it also won 2011 Green Eyeshade Awards for Best Blog and Specialized Site. \nTwitter: http://twitter.com/wadeontweets[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/april-2016-luncheon-the-absolutely-essential-social-media-tools/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000438Z
LAST-MODIFIED:20170809T220814Z
UID:2535-1487158200-1487163600@amabirmingham.org
SUMMARY:2016 Executive Reception - AMA Members-Only
DESCRIPTION:[vc_row][vc_column][vc_column_text]\nJoin us and over 100 executives from Birmingham and beyond at this AMA members-only event.\nHeld at Samford University’s Brock School of Business.\n[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”cb-hide”][vc_column][vc_btn title=”REGISTER NOW” color=”green” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Flvqp63||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_wp_text]\nExecutives in attendance include:\nJeff Stephens\, General Manager\, 365-Inc. \nGary Bolton\, Vice President Global Marketing\, Adtran \nRalph Moore\, President\, AHI Corporate Housing Group \nJohn Hudson\, Senior Vice President of Marketing & Business Development\, Alabama Power \nSusan Brouillette\, CEO\, Alacare \nDon Moore\, Director of Business Development & Analytics\, Alagasco \nJohn Gourley\, Managing Director\, Altec \nDrew Smith\, Marketing Communications Director\, Altec \nJohn Howe\, CEO\, American Pipe & Supply \nFred McCallum President\, AT&T Alabama \nJim Hulsey\, Director of Marketing\, Atlas RFID Solutions\, LLC \nMelanie Smith\, Public Relations Communication Manager\, Atlas RFID Solutions\, LLC \nLinda Cencula\, President/CEO\, Avadian Credit Union \nJoe  O’Donnell\, Editor/Publisher\, B Metro Magazine \nBrook W. Redmond\, Director of Business Development\, Baker\, Donelson\, Bearman\, Caldwell & Berkowitz\, PC \nLaurie Holt\, Marketing Coordinator\, Barfield\, Murphy\, Shank\, & Smith CPA \nBethanne Jenkins\, Director of Marketing\, Bayer Properties \nMark Klein\, SVP\, Director of Marketing Operations\, Brand & Advertising BBVA Compass \nMichelle Stotz Gels\, Director of Channel Acquisition\, Programs and Analytics\, BBVA Compass \nDeborah Stephens\, Founder\, Chairman\, & CEO\, Behavioral Health Systems\, Inc. \nJudi Braswell\, VP of Marketing\, Behavioral Health Systems\, Inc. \nBrook W. Redmond\, Dir. of Business Development\, Baker\, Donelson\, Bearman\, Caldwell & Berkowitz\, PC \nCindy Fisher Crawford\, Director of Communications and Brand Strategy\, Birmingham Jefferson Convention Complex \nDr. Jesse J. Lewis\, Sr.\, Founder\, Birmingham Times \nLinda Flaherty-Goldsmith\, President\, Birmingham-Southern College \nBlake Rhodes\, Marketing Manager\, BL Harbert International \nRebekah Elgin-Council\, Senior VP and Chief Marketing Officer\, Blue Cross and Blue Shield of Alabama \nKelly Schrupp\, Director of Business Development & Marketing\, Bradley Arant Boult Cummings \nJohn Stivender\, VP-Business Development\, Brasfield & Gorrie General Contractors \nKate DeWitt Darden\, VP Health Marketing and Communications\, Brookwood Baptist Health \nDee Dee Mathis\, Sr. VP of Marketing\, Bruno Event Team\, \nAl Cason\, President & Chief Operating Officer\, Bud’s Best Cookies\, Inc. \nWalker Sorrell\, Associate Publisher\, Business Alabama-PMT Publishing\, \nTim Carroll\, Director of Sales/Marketing\, Business Interiors \nJeff Skipper\, VP Marketing\, Chester’s International LLC \nTom Carr\, VP of Marketing\, Chicken Salad Chick \nGarland Stansell\, Chief Communications Officer-Corporate Communications & Marketing\, Children’s of Alabama \nAlton Irwin\, CMO\, COCM \nMichael Wilson\, Corporate Marketing Director\, Command Alkon \nTanveer Patel\, CEO\, ConcertCare \nMark Johnson\, President and CEO\, Creative Benefits Solutions LLC \nPat Henry\, President\, Daniel Corporation \nLisa Hasen\, Sr. Marketing Director\, Daxko \nApril Benetollo\, Head of Career Development\, Daxko \nBrad Fisher\, Corporate Dir. of Marketing & Communication\, DCH Health System \nDavid Rula\, Partner\, Digital Marketing Services\, Inc. \nJohn Peinhardt\, President\, Direct Point \nDavid Rula\, Partner\, Digital Marketing Services\, Inc. \nBetsy McAtee\, CEO\, Dreamland BBQ \nKarla Wiles\, VP Corporate Communications\, EBSCO Industries \nTate Maddox\, Dir. of Marketing\, Employment Screening Services \nJohn Burdett\, President and CEO\, FastSlowMotion \nCord Sachs\, President/CEO\, FireSeeds \nWill Riley\, Marketing Director\, FireSeeds \nMike McCraw\, Managing Director\, Founders Investment Banking \nAndy Harp\, Founder\, Frios Gourmet Pops \nLeisha Harris\, Dir. of Marketing & Public Relations\, Grandview Medical Center \nRebel Negley\, CEO\, Granny Hester’s Fine Foods\, LLC \nJames Riley\, CMO\, Great Southern Wood Preserving Inc. \nFrancis Hare\, High Commander & Chief Creative Officer\, Hare Communications \nHeidi Elnora\, Owner\, Heidi Elnora \nSarah Sharp\, VP Marketing\, Hibbett Sports \nEric Hoffman\, President & COO\, Hoffman Media\, LLC \nDan Pahos\, Franchise Owner\, Home Instead Senior Care \nCathleen Shaw\, Marketing & Communications Manager\, HudsonAlpha Institute for Biotechnology \nAnna Powell\, VP Marketing\, Influence Health \nMike Nolte\, CEO\, Influence Health \nJason Lovoy\, President\, Infomedia \nDevon Laney\, President & CEO\, Innovation Depot \nKris Bishop\, President & CEO\, Integrated Legacy Solutions \nJake McKenzie\, CEO\, Intermark \nJim Cavale\, President\, Iron Tribe \nBrian Pitts\, CEO\, ITAC Solutions \nPam Measel\, Dir. of Marketing\, Jack’s \nDavid P. Kassouf\, Director\, Kassouf & Company \nMike Kemp\, President/CEO\, Kemp Management Solutions \nJay Brandrup\, Principal\, Kinetic Communications \nDavid Knight\, CEO\, Knight Eady \nMichael Eady\, CMO\, Knight Eady \nMark Whitworth\, COO\, Knight Eady \nGlenn Phillips\, CEO\, Lake Homes Realty \nLarry Norris\, President & CEO\, Lewis Communications\, \nRhiannon Sharpe\, Business Development Manager\, The Lemak Group of Companies \nJohn Gardner\,President\, Luckie & Company \nLisa Beck\, CMO\, Main Street Inc. \nDanny Markstein\, Managing Director\, Markstein \nJulie Wall\, VP\, Markstein \nDavid Martin\, President\, Martin Retail Group \nJessica A. Findley\, Executive VP\, Masada Resource Group\, LLC \nBill Stone\, VP of Industrial & Commercial Business Development\, Mayer Electric Supply Company \nGregory S. Curran\, Principal\, Maynard\, Cooper & Gale\,  P.C. \nJeff McDowell\, Owner\, McDowell Security \nShannon Vann\, VP of Sales & Marketing\, McKinney Capital \nDanny McKinney\, CEO\, McKinney Capital \nTom McLeod\, President\, McLeod Software \nWendi L. Allen\, Dir. of Inside Sales and Marketing\, The McPherson Companies \nWillis McKee\, VP-Marketing & Communications\, MedJet Assist \nVince Thompson\, Chairman/CEO\, Melt LLC \nBryan Council\, President\, Metro Monitor \nMitch Wolfe\, Chief Customer Officer\, Milo’s Tea Company \nBill Fox\, President and CEO\, Momentum Telecom \nTaylor Peake Wyatt\, President\, MotionMobs \nEmily Hart\, Dir. of Marketing\, MotionMobs \nKelly Knudsen\, Co-Owner\, Moxy \nBrandy Herschbach\, Co-Owner\, Moxy \nShelley Stewart\, CEO\, O2 Ideas \nBill Todd\, President and Partner\, O2 Ideas \nRandy Adamy\, CEO\, O’Henry’s Coffees \nDana Garvin\, Dir. of Strategic Partnerships\, Pack Health \nPaul J. DeMarco\, Attorney\, Parsons\, Lee\, Juliano\, PC \nJason Harkins\, Managing Member\, Payroll & Benefit Solutions \nJane Barnett\, Marketing and Business Development\, Payroll & Benefit Solutions \nElizabeth B. Shelton\, Dir. of Communications\, PharmaPoint \nLykethia Pierce\, CEO\, Pierce & Associates CPA \nJeff Bowlby\, Chief Marketing Officer\, ProAssurance \nFrank Sottosanti\, SVP and Chief Marketing Officer\, Protective Life Insurance Company \nDave Burke\, EVP\, Red Diamond \nMichele R. Elrod\, EVP\, Head of Marketing\, Regions Financial \nRobert R. Jolly Jr.\, President & CEO\, Retail Specialists\, Inc. \nCJ Britton\, Dir. of Creative Services\, Royal Cup Coffee and Tea Inc. \nOwen Harris\, Dir. of Brand Marketing\, Royal Cup Coffee and Tea Inc. \nJoe Meads\, Principal and Owner\, Sain Associates Inc. \nAndrew Westmoreland\, Ph.D.\, President\, Samford University \nBetsy Holloway\, Ph.D.\, VP for Marketing & Communication\, Samford University \nRandy Pittman\, VP – University Advancement\, Samford University \nHoward Finch\, Ph.D.\, Dean and Professor\, Samford University’s Brock School of Business \nBruce Nichols\, Dir. of Executive Education\, Samford University’s Brock School of Business \nDarin White\, Ph.D.\, Chair\, Entrepreneurship\, Management\, & Marketing Department\, Samford University’s Brock School of Business \nDr. Mark Schaeffer\, Schaeffer Eye Care \nMeagan Freeman\, Dir. of Marketing & Advertising\, Schaeffer Eye Care \nDerek R. Waltchack\, Partner\, Shannon Waltchack \nAlex Dudchock\, County Manager\, Shelby County\, Alabama \nRon Shoe\, President\, SIP Oasis\, Inc. \nW. Todd Carlisle\, President and Attorney\, Sirote \nL’Tryce Slade\, Owner\, Slade\, LLC \nRobert D. Pierce\, Jr.\, President\, SourcePointe \nSteve Whatley\, Chairman\, President\, and CEO\, Southern States Bank \nMeredith Nelson\, SVP Marketing and Training\, Southern States Bank \nDan Starnes\, Publisher\, Starnes Publishing \nKeith P. Brown\, President / CEO\, State Traditions \nDanae Boyd\, Marketing Director\, Sterne Agee \nMerrill Stewart\, President\, Stewart/Perry \nGayle Rogers\, CMO\, Strong Automotive \nBill Stoeffhaas\, Principal\, Style Advertising\, Inc. \nMark Griggs\, VP Marketing\, Summer Classics | Gabby | Parker James \nMichael Blackstone\, MD\, CEO\, Suture Health\, Inc. \nJustin Hardy\, President\, Switch Audio Video \nTim Lewis\, President\, TALA Professional Services \nSeth Williams\, CMO\, Taziki’s Mediterranean Café \nKeith Richards\, Founder/Chief Development Officer\, Taziki’s Mediterranean Café \nFernando Valentin\, President & CEO\, The Trinity Design Group\, LLC\, MBE \nEric Housh\, CMO\, TicketBiscuit \nMollie Durbin\, Marketing Director\, TicketBiscuit \nBrian C. Hamilton\, CEO\, Trillion Communications Corp. \nMike Wittmann\, Ph.D.\, Professor/Chair Department of Marketing\, Industrial Distribution & Economics\, UAB \nRosie O’Beirne\, Dir. of Digital Strategy and Marketing\, UAB \nDr. Amiee Mellon\, Assistant Marketing Professor\, University of Montevallo \nJim Pease\, ‎‎VP Market Development\, Vulcan Materials Company \nTodd Decker\, CMO\, Warren Averett \nDominique Johnson-Lindsay\, Dir. of Marketing\, Wright Equipment \nJulie Wade\, VP\, Yogurt Mountain \nGeorge Dennis\, President\, Zoom Motor Sports[/vc_wp_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/2016-executive-reception-ama-members-only/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T220749Z
UID:2504-1487158200-1487163600@amabirmingham.org
SUMMARY:October Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column][vc_button title=”Register for the Event” target=”_blank” color=”btn-info” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-ama-power-luncheon-program/registration-e8467ca4284c4a1792d9eb7d7ef08558.aspx”][vc_column_text]Connecting With Customers \nPresented by Michele Elrod\, Executive Vice President\, Head of Marketing – Regions Financial \nJoin us as Michele shares with us Regions’ mission\, the thrill of creating a new brand and the role of the iconic bike\, how Regions is better connecting with customers\, and Regions’ commitment to communities through financial education and sponsorships. \nMichele Elrod has been a marketing professional for nearly 35 years\, 30 of those in the ever-changing banking industry. In her words\, “Today\, marketing offers more opportunities than ever before to support your company and ensure that marketing is a revenue center.” \nShe earned her master’s degree from the University of Alabama School of Communication and Information Services\, where she was recently recognized as the 2014 Outstanding Alumna in Advertising. The Birmingham Business Journal honored Michele as a top CMO in the 2014 C-suite awards. She currently serves in the University Of Alabama Culverhouse School Of Commerce Mentor Program and is a member of the Culverhouse Board of Visitors. \n\nThis event is sponsored by the Exact Target Marketing Cloud. The Exact Target Marketing Cloud from Salesforce is the platform for 1:1 customer journeys\, connecting companies with customers in whole new ways. Learn more at exacttarget.com. \n  \n \n  \n  \nSam Capra will discuss the world’s most powerful 1:1 digital marketing platform\, the ExactTarget Marketing Cloud. Learn how it helps you make the most of every customer interaction—creating personalized\, cross-channel customer journeys that deliver exceptional brand experiences. \n  \n[/vc_column_text][vc_button title=”Register for the Event” target=”_blank” color=”btn-info” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-ama-power-luncheon-program/registration-e8467ca4284c4a1792d9eb7d7ef08558.aspx”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-power-marketing-luncheon-3/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221119Z
UID:2512-1487158200-1487163600@amabirmingham.org
SUMMARY:April Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text]\nGuest Speaker: Hatton Smith\, Royal Cup\nJoin us as Hatton Smith shares the strategies behind Royal Cup’s two-tiered marketing strategy. \nRoyal Cup Coffee has built a national brand whose coffee and teas are not sold in stores. The company partners with restaurants\, hotels\, offices and resorts to develop custom blends of coffee and tea that customers recognize as special and unique. From Highlands Bar & Grill to the Waffle House – they’re serving custom blended coffee and/or tea manufactured exclusively by Royal Cup Coffee. \nFifteen years ago the company began offering its products online through EspresShip.com – an easy and convenient way for home consumers and businesses of all sizes to enjoy coffee-house-quality coffee. Royal Cup also recently introduced a customized Mercedes-Benz Sprinter Van with a complete barista bar outfitted with state-of-the-art brewing equipment\, a full graphics wrap\, and an exterior pop-up digital flatscreen monitor for images and videos. \nEarly Birds Register and Pay by Friday Noon April 10: Members $20\, Guests $30\, Students $10\nAfter Friday Noon April 10: Members $30\, Guests $40\, Students $15\n\n**Early Bird prices accepted at the door for company checks and students cash.[/vc_column_text][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Ftrq1h2%2F4W||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/april-power-marketing-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221119Z
UID:2520-1487158200-1487163600@amabirmingham.org
SUMMARY:November Power Marketing Luncheon
DESCRIPTION:[vc_row el_class=”cb-hide”][vc_column width=”1/1″][vc_button title=”REGISTER FOR NOVEMBER LUCHEON” target=”_blank” color=”btn-success” icon=”none” size=”btn-large” href=”http://www.cvent.com/d/zfqj6y/1Q”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Bew White\, CEO of Summer Classics Companies will share his experience founding and growing the largest luxury outdoor furniture manufacturer in the United States. \nFrom a textile Engineering Degree at Auburn with an expected future at Avondale Mills\, the great grandson of its founder and Alabama Governor\, Braxton Bragg Comer\, Bew began a life long entrepreneurial pursuit of excellence in home goods leading to the industry’s leading brand. \nBew has opened plants in Chile 1989 to 1995\, and Mexico from 1993 to 2000. He has been to China 29 times from 1998 to 2014\, and has captive factories in Dalian\, Heshan and Shunde. A lifetime of developing innovative materials\, his latest is a sustainable product made of rice hulls and mineral spirits called Resysta\, made in a plant in Indonesia. \nCoupled with how his legacy William White remarkably founded the industry leading Gabby brand in the pit of a crippling recession marks a dynasty of Alabama rainmaker’s. \nFrom a 35+ year legacy of taste\, Summer Classics has become the premier manufacturer of luxury outdoor furniture. We innovate with timeless materials like exclusive resin wicker\, cast aluminum\, teak\, and iron. Our beautiful creations enhance the quality of life for our customers and change the way people think about outdoor furniture. Our Purpose: We exist to provide\, Life’s best moments… Furnished.™ \nAlabama’s largest home goods importer\, the company houses a full service marketing and PR department\, largest internal furniture design department in the industry\, and manufactures product in 8 countries. The company is now headquartered in one of Birmingham’s largest buildings\, the newly renovated\, former Moore Handley building at 487\,000 square feet. \nBew recently was awarded Entrepreneur of the Year at the Society of International Business Fellows (SIBF). Don’t miss incredible insight into the ups and downs of leading a fashion driven business.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/november-power-marketing-luncheon-3/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T220957Z
UID:2505-1487158200-1487163600@amabirmingham.org
SUMMARY:October Networking Mixer
DESCRIPTION:[vc_row][vc_column width=”1/1″ el_class=”centered”][vc_button title=”Register for the Mixer” target=”_blank” color=”btn-success” icon=”none” size=”btn-large” href=”https://www.cvent.com/events/october-networking-mixer/registration-13407269f1bc4090a82641694905b65e.aspx” el_class=”centered”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/october-networking-mixer-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221119Z
UID:2513-1487158200-1487163600@amabirmingham.org
SUMMARY:May Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fcrq2tt%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]\n\nThe Sales Gap Model: Creating lift by moving McKinsey’s CDJ theory into a practical\, sales driven\, marketing process.\n\nGuest Speaker: Sean Doyle\, FitzMartin\nSean’s thinking\, vision and experience are focused on helping clients truly align marketing and sales with one another and jointly with the customer. The FitzMartin process is linear and can be used to create “rational” buying experiences. This is a major “a-ha” for B2B marketers because it has repercussions for more than just tools but also behavior. It puts marketers in a position of serving as counselors/advisors to sales and across the entire enterprise. \nSean will share his lead tool\, a sales gap analysis\, and demonstrate how the Sales Gap framework was used by one of the 50 largest banks in the world to create marketing and sales alignment. He also will review the efficacy of marketing tools and sales behaviors and explain how that client created $100\,000\,000’s in sales (fee\, loan and deposit growth) using this process. \nSean will share: \n\nHow you can identify barriers to sales\nHow you can advance your professional marketing skills from “I think that will work” to “this will work because…”\nHow to collaborate with sales in pursuit of today’s revenue (and management in pursuit of tomorrow’s growth)\nA quantitative tool to evaluate sales process and behavior\nA quantitative way to evaluate creative and predict its efficacy\n\nAs a principal of FitzMartin\, Sean is a leading mind and voice on B2B sales and marketing strategy. Particularly adroit at applying the science of behavioral change to sales and marketing communications\, Sean drives the team at FitzMartin to focus on the needs of business and business leaders.  For over 25 years\, Sean has worked with businesses to solve the most pressing sales and marketing challenges: planning\, positioning\, and branding of course\, but also growth initiatives\, sales optimization\, metrics and analytics\, high value hard to reach sales programs\, customer experience mapping and design\, sales technology integration\, sales and marketing leadership coaching\, even fractional CMO engagements. \nClients include Georgia Pacific\, the Southeastern Conference and BBVA Compass. Sean’s first book\, Enabling Profit\, is a guide for an executive in charge of marketing but not trained to do it! \n Early Birds Register and Pay by Friday Noon May 15: Members $20\, Guests $30\, Students $10 \nAfter Friday Noon May 15: Members $30\, Guests $40\, Students $15\n\n**Early Bird prices accepted at the door for company checks and students cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/may-power-marketing-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T220749Z
UID:2506-1487158200-1487163600@amabirmingham.org
SUMMARY:November Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”Register For This Event” target=”_blank” color=”btn-info” icon=”none” size=”wpb_regularsize” href=”http://www.cvent.com/events/november-ama-power-luncheon-program/event-summary-6b6c88aec33f4e8bba8dd91cd0ee42d7.aspx”][vc_column_text]\nYou Don’t Have To Wear Wing Tip Shoes To Be An Entrepreneur\nPresented by Bud Cason\, Owner\, Founder and CEO\, Bud’s Best Cookies\nJoin us as Bud Cason shares with us his story of what it takes to be a successful entrepreneur.\nBud’s Best Cookies is one of the country’s leaders in bite-sized cookie production. Bud’s manufactures several brands of cookies in 30 different flavors and varieties and produces over one million cookies per hour in their Hoover location. \nRegister by 12 pm November 14: Students $10 Members $20 Guests $30\nRegister at the door (space permitting): Students $15 Members $30 Guests $40[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/november-power-marketing-luncheon-2/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221135Z
UID:2514-1487158200-1487163600@amabirmingham.org
SUMMARY:February Fling
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_column_text]Join us for a night of networking with Birmingham’s growing marketing community![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fwrq993%2F4W||target:%20_blank”][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/february-fling-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221003Z
UID:2507-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Coffee Talk
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”Register for this Event” target=”_blank” color=”btn-info” icon=”none” size=”wpb_regularsize” href=”http://www.cvent.com/d/74qy5x/4W”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Find out why joining AMA is a great value and an important investment in your future! Meet and mingle with both new and long-time AMA members. We want to get know you better and to share with you how AMA membership can benefit your career. Register now so we can reserve space. This is a FREE event! \nLooking forward to getting to know YOU![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image image=”1078″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”1000×662″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/ama-coffee-talk-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221144Z
UID:2515-1487158200-1487163600@amabirmingham.org
SUMMARY:Learn\, Connect\, Advance Conference
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_single_image image=”1511″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text]\nBrought To You By\n[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”641″ border_color=”grey” img_link_target=”_self” img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1478″ border_color=”grey” img_link_target=”_self” img_size=”large” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1479″ border_color=”grey” img_link_target=”_self” img_size=”medium” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]\nAbout the Event\nJUNE 26th\, 2015: The Birmingham Chapter of the American Marketing Association is holding their biggest professional development event of the year… ‘LEARN\, CONNECT\, ADVANCE’ Conference. Featuring 3 keynote speakers and 7 breakout sessions (breakfast and lunch included) this event will feature dynamic programming on a variety of marketing topics\, networking opportunities and leadership insights from some of the areas best marketers to keep you and your organization on point. \nView The Full Conference Agenda \n\n  \nBe Sure To Attend The Conference After Party!\n4:30 – 6:30: Conference Power Networking & Drinks @ Olivia’s\n2013 2nd Ave N Birmingham\, AL 35203\n[/vc_column_text][vc_text_separator title=”Pricing” title_align=”separator_align_center” color=”grey”][vc_column_text]\n\nMembers – $65\nNon- members – $75\nOn event day – $85\nStudents – $35\n\n[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”1512″ alignment=”right” border_color=”grey” img_link_target=”_self” img_size=”large”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”lg” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F8rqx0n%2F4W||target:%20_blank”][/vc_column][vc_column width=”3/4″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/learn-connect-advance-conference-2/
CATEGORIES:Conferences
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221010Z
UID:2508-1487158200-1487163600@amabirmingham.org
SUMMARY:Birmingham AMA Holiday Networking Mixer
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2F34qh1f%2F4W||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image image=”1081″ border_color=”grey” img_link_target=”_self” img_size=”1000×662″][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/birmingham-ama-holiday-networking-mixer/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221119Z
UID:2516-1487158200-1487163600@amabirmingham.org
SUMMARY:September Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button title=”REGISTER FOR LUCHEON” target=”_blank” color=”btn-success” icon=”none” size=”btn-large” href=”http://www.cvent.com/d/jrqbs3/4W”][vc_separator color=”grey”][vc_column_text]Stumbling And Serving:  a Trekker’s Guide to the C-Suite\nThe C-Suite: part myth\, part reality.  Not a destination harbor\, just one more port of call \nPresented by: Bill Todd \nBill Todd of o2ideas will share his unique perspective of winding up in the C-Suite and ad agency ownership at our September AMA luncheon.  Todd\, who originally started as a TV reporter in Birmingham\, in April became an owner of Birmingham ad shop o2ideas after being named president more than two years ago. He will offer practical tips on how to make your journey to the C-Suite based on a three-decade odyssey across the high seas filled with stumbles\, catastrophes\, victories and joy.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/september-power-marketing-luncheon-3/
CATEGORIES:Luncheons
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T220920Z
UID:2501-1487158200-1487163600@amabirmingham.org
SUMMARY:AMA Summer Marketing Mixer
DESCRIPTION:Network and mingle with fellow marketing and advertising professionals on a cool summer evening at Above\, the rooftop bar at the Redmont Hotel.AMA Summer Marketing Mixer \nPrepay online for just $15 or pay $20 at the door. Registration includes a delicious Taziki’s buffet plus two drink tickets! \nEnjoy salsa dancing starting at 8:30. \nNon-members and guests welcome.
URL:https://amabirmingham.org/event/ama-summer-marketing-mixer-2/
CATEGORIES:Special Events and Receptions
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20170215T113000
DTEND;TZID=UTC:20170215T130000
DTSTAMP:20260415T210645
CREATED:20170628T000433Z
LAST-MODIFIED:20170809T221119Z
UID:2509-1487158200-1487163600@amabirmingham.org
SUMMARY:January Power Marketing Luncheon
DESCRIPTION:[vc_row][vc_column width=”1/1″][vc_button2 title=”Click Here to Register” style=”rounded” color=”turquoise” size=”md” link=”url:http%3A%2F%2Fwww.cvent.com%2Fd%2Fkrqmbw%2F1Q||target:%20_blank”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]\nTackling 100+ Unique Markets Through Effective Communications\nPresented by Casey Lassiter- Associate Director of Communications\, Healthsouth Corporation \nCasey will share how her very small staff\, handles communications and marketing for more than 100 hospitals in HealthSouth’s nationwide network. \nThe hospitals are in very different markets – some in small markets with no competitors while some experience the opposite. This creates a challenge for her team\, which acts as a resource and support for all HealthSouth hospitals as well as the corporate office. \nThe presentation will include details on how they tackle public relations\, media relations\, crisis communications\, creative services\, online communications (including social media) and internal communications and marketing from a corporate level while still allowing hospitals to customize their message and marketing. \nAbout Casey Lassiter \nCasey Lassiter serves as associate director of communications at HealthSouth Corporation where she is responsible for the company’s external communications including public and media relations for both the corporate office and the company’s nationwide network of more than 100 hospitals in 33 states. In this role\, she also serves as the media spokesperson for the company. Many of her current tasks include working directly with corporate leadership to communicate current and trending news for the company that involves media outlets in both the local and national markets. Casey has worked with HealthSouth’s development team and other departments to bring more than ten new hospitals and acquisitions to the HealthSouth network of inpatient rehabilitation hospitals and was part of the team that redesigned the corporate website and the team that redesigned more than 100 HealthSouth hospital websites across the country. Casey’s public relations work on the company’s Amputees Across America program received a Public Relations Council of Alabama Medallion Award and a Public Relations Society of America Award of Excellence Silver Anvil Award. \nEarly Birds Register and Pay by Friday Noon Jan. 16: Members $20\, Guests $30\, Students $10 \nAfter Friday Noon Jan. 16: Members $30\, Guests $40\, Students $15 \n**Early Bird prices accepted at the door for company checks and student cash.[/vc_column_text][/vc_column][/vc_row]
URL:https://amabirmingham.org/event/january-power-marketing-luncheon-2/
CATEGORIES:Luncheons
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END:VCALENDAR