AMA Birmingham

August 2018 Signature Series Luncheon
2018-08-15 11:30 - 13:00 UTC
Jim Cavale, Founder & CEO
INFLUENCER (INFLCR)
$25 Members and $35 Non- Members, $15 Students

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May 2018 Signature Series Luncheon
2018-05-16 11:30 - 13:00 UTC
Featuring American Family Care
CMO, William L. Koleszar
$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

“Connecting Your Company’s Core Values to Your Brand.”
Learn how American Family Care uses data, technology, and incentives to fulfill its brand promise.
Seating Limited, RSVP Today!

January Signature Series Luncheon
2018-01-17 11:30 - 13:00 UTC
Featuring Robert Fuqua, Atlas RFID CEO

$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

“Seek First To Understand, Then to Be Understood – By the Right People”
TechBirmingham thrives through its immensely talented and diverse group of member companies and highlighting this group of movers, shakers and makers in Bham’s tech industry is Robert Fuqua, Founder, President and CEO at Atlas RFID. Fuqua was born in Birmingham and lived here until he left to attend West Point at 18. He lived in many parts of the country before returning to Birmingham in 2006. Join us to learn more about his company, Atlas RFID, and the great things they are doing in Birmingham and beyond.
Seating Limited, RSVP Today!

November Signature Luncheon Series
2017-11-15 11:30 - 13:00 UTC
Featuring the Bruno Event Team, Gene Hallman, CEO and Dee Dee Mathis, Senior VP-Marketing

$25 Members and $35 Non- Members, $15 Students
Click here to Reserve Your Spot!

The November Signature Luncheon Series features Gene Hallman and Dee Dee Mathis from the Bruno Event Team. They are presenting “The Evolution of Event Marketing: Moving from Traditional Tactics to Building Data-Driven Connections”. Gene and Dee Dee will discuss the ways we market our events using digital, social, email, data, analytics, and content marketing.
Seating is limited, so don’t wait to reserve your spot!

Gene Hallman, CEO of Bruno Event Team

Gene Hallman co-founded the company in 1995 with his partner, Ronnie Bruno. Since that time, Gene has helped put Birmingham on the sports map through helping to bring in events like Olympic Soccer, Professional Golf, Boxing, and IndyCar racing. Gene was recently named One of the Top 10 Most Influential People in Alabama Sports.

Dee Dee Mathis, Senior Vice President of Marketing
Dee Dee joined Bruno Event Team in 2016 to head up their advertising, public relations, digital, ticketing and creative division. While she describes herself as a marketing nerd, she is a rare combination of analytical and creative thinking.

Register Here!

October Signature Series Luncheon
2017-10-18 11:30 - 13:00 UTC
Retail is Changing, Brands Should Too

$20 for Members, $30 for Non-Members
Click here to Reserve Your Spot!

Founded in 1945 with over 1,000 store locations across the country, Hibbett Sports is a leading athletic-inspired fashion retailer primarily located in small and mid-sized communities across the country. Find out how Hibbett has evolved their marketing strategies, tactics, customer loyalty program and brand message in an effort to bring their personalized customer service experience and access to coveted footwear, apparel and accessories to a brick and mortar and online audience.

Featured Speaker
Sarah Wangaard, VP of Marketing
Sarah joined Hibbett in September 2007 and over the past ten years has held numerous roles in the company’s marketing and digital departments. She has a variety of marketing expertise with a broad range of experience from direct-to-consumer marketing and digital marketing to customer loyalty. As the Vice President of Marketing, she is responsible for customer loyalty, as well as digital, social, mobile and site marketing. After growing up in Tennessee, she received her B.A. in Communications- Public Relations from Lee University.
Register Here!

September Signature Series Luncheon
2017-09-20 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
We Cover What Matters: Behind the Brand
No other industry has undergone more drastic changes in the last few years than health care. Blue Cross and Blue Shield of Alabama knows nothing matters more than your health.

Featured Speakers
Carol Glass, Marketing Department Manager
LaBrandon Dates, Manager – Mass Media

Go “Behind the Brand” to learn how Blue Cross – a trusted health partner — finds new ways to tell its value story.

Register Here!

August Signature Series Luncheon
2017-08-16 11:30 - 13:00 UTC | The Harbert Center, 2019 4th Ave N, Birmingham, AL, 35203, United States
How do you resurrect a brand which has been out of use for over 30 years as a transformational catalyst for downtown living?
Join Bayer Properties as they tell the story of a run-down but historical old department store that turned into a live-work-eat-play destination rarely found in even the largest metro areas. From re-branding to a new product type, The Pizitz brand is born again.
Reserve Your Spot
Bethanne Jenkins, Director of Marketing
In 2011, Bethanne Jenkins joined Bayer Properties as Director of Marketing where she is responsible for overseeing consumer and trade marketing efforts for Bayer and its asset portfolio of approximately 10 million SF. Before joining Bayer, Bethanne spent over 10 years in advertising managing brand strategy and implementation for clients ranging from banking to tourism. Bethanne’s experience also includes Parisian Department Stores where she started her career as an assistant buyer.
Jane Hoerner, Senior Marketing Manager
Jane Hoerner has been with Bayer Properties for nearly 4 years. Prior to joining Bayer, she worked for Books-A-Million where she was responsible for advertising and marketing the company’s three brands: Books-A-Million, 2nd & Charles and Yogurt Mountain. Before returning home to Birmingham in 2007, Jane worked with Edelman Public Relations in New York in corporate communications.
Doug Schneider, Senior Vice President, Business Administration
With more than 20 years of retailer and packaged goods marketing experience, Doug Schneider leads the business planning, marketing, human resources, and information technology efforts at Bayer Properties. Before joining the Bayer team in 2007, Doug directed national marketing efforts at retailers such as Kmart, Johnston & Murphy and most recently Saks Department Store Group. He has an understanding of department, specialty and chain store merchandise and marketing strategies, and an in-depth understanding of research and branding principals.
Reserve Your Spot

June Signature Series Luncheon | Taco Mama
2017-06-21 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
For The Love of Tacos and People – Standing Out In An Oversaturated Market
Presented by
Will Haver
Restauranteur/Owner of Taco Mama & Otey’s Tavern
There are hundreds of places you can get a taco – so what has Will Haver done to set his Birmingham-based beloved taqueria apart from the pack? Find out how Will’s vision for Taco Mama was guided by setting unwavering high standards of excellence in the décor, the service, its people and, of course, the food.
Will Haver has been in love with fresh ingredients since working in his mother’s garden outside of their Mountain Brook home. His introduction to working with garden-fresh food started there, and his beginnings in restaurant ownership began when he took over Crestline’s Otey’s Tavern in 2007. Haver then opened Taco Mama in December of 2011 and hasn’t looked back since, with his restaurant earning numerous accolades throughout the city and Haver himself even landing in the Birmingham Business Journal’s Top 40 under 40.

May Signature Series Luncheon | Brookwood Baptist Health
2017-05-17 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
A Healthcare Joint Venture: What’s My Name Again?
Kate DeWitt Darden | Vice President, Marketing & Communications, Brookwood Baptist Health
The healthcare landscape experienced unprecedented change in 2016. Hospitals moved and changed names while across town two former competitors came together in a joint venture. Brookwood Baptist Health united Brookwood Medical Center, Baptist Health System and Tenet Healthcare. The new brand was launched in April of 2016 and Kate Darden will provide a behind the scenes look at the process, challenges and learnings.
Kate is responsible for brand management, service line marketing, advertising, public relations, content strategy, community engagement, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress, where she led marketing for the Healthy Living Division, including blockbuster brands Cooking Light and Health. Before joining BHS, Kate and two partners with a shared passion for brand strategy and careers devoted to launching, building and re-inventing brands created a full service marketing firm, which served clients in travel, higher education, legal, and commercial real estate.

April Signature Series Luncheon | SEC Network
2017-04-19 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
Ben May | Senior Director ESPN Sports Management, SEC-ESPN Network
Join us for a fascinating look into the SEC Network – the most successful cable network launch in history. And learn what ESPN and the SEC Network have planned for the future.
Ben is responsible for oversite of the Southeastern Conference’s official corporate sponsorship program for ESPN in conjunction with the SEC Network, a 24-7 television network dedicated to the Southeastern Conference and the most successful launch of a cable television network in history.
His responsibilities include representing conference assets to corporate America through multi-platform opportunities including conference intellectual property rights and event marketing, broadcast television and digital/social/mobile applications.

Answers in Action Conference
2017-04-07 09:00 - 16:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
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Space is limited, so register soon. Get early-bird pricing through March 31, 2017. After that, prices go up $20.

Members :: $59
Guests :: $79
Students :: $39

Brought to you, in part, by our friends at Isotope Eleven, Mspark and Blue Cross and Blue Shield of Alabama. Using Big Data to Target an Audience of One
Josh Jones | Managing Partner of StrategyWise
Speakers: Josh Jones

B2B Success: Rising Above the Noise
Bebe Goodrich | President of Icebox Coffee

Speakers: Bebe Goodrich

Storytelling & Marketing: Why Business Blogging is Cost-Effective
Russell Hooks | Founder of Happenin’s in the ‘Ham

Speakers: Russell Hooks

Digital Marketing Strategies
Jamie Parris | Senior Marketing Consultant at Uptick Marketing

Speakers: Uptick Marketing

Strategy Matters: Exploring the Components of a Strategic Communications Plan
Chris McCauley | Director, Markstein

Speakers: Chris McCauley

Practical Tips to Implement Marketing Automation the Right Way
John Burdett | CEO of FastSlowMotion

Speakers: John Burdett

Nonprofit Roundtable Discussion
Moderated by Shannon Ammons, CEO of the Alabama Association of Nonprofits

Marrying Public Relations and Digital Media
Audrey Pannell | SVP of Public Relations at Style Advertising

Speakers: Audrey Pannell

Sales Has Changed
Susie Kelley | Principal at The Spot On Agency

Speakers: Susie Kelley

Social Media Strategy
Taylor Whitaker | Founder; David Wilson | Advisor at Bham Social Media

Speakers:
David Wilson,
Taylor Whitaker

Bridging the Business + Customer Gap: The Power of Qualitative Research
Mary Ann Smith-Janas | President; Grace Bottcher | Analyst at Marketry

Speakers:
Mary Ann Smith-Janas,
Grace Bottcher

Data…The Power Behind Successful Direct Marketing
Darrell Edwards | Chief Marketing and Customer Officer at Mspark

Speakers: Darrell Edwards

March Signature Series Luncheon
2017-03-15 11:30 - 13:00 (America/Chicago) | Screen Shot 2017-05-17 at 9.08.00 AM
The Marketing Evolution

Dan Pahos, CEO of Home Instead and BBJ’s 2014 Small Business Executive of the Year, will share how his marketing strategies have evolved over the past 20 years and leave you with ideas on how you can best market your business in today’s environment.
Luncheon attendees can also get their professional headshots updated at the luncheon! Photographer Eric Gray will be set up in The Harbert Center’s Library from 11:00 am until noon. The price is only $25 for AMA Birmingham members and $50 for non-members.

June Signature Series Luncheon | Taco Mama
2017-02-15 11:30 - 13:00 UTC

February Signature Series Luncheon | Lake Homes Realty
2017-02-15 11:30 - 13:00 UTC
Going after the Giants… Sideways
Presented by Glen Phillips
CEO of Lake Homes Realty / LakeHomes.com
February 15, 2017 | The Harbert Center
Pretend you have business blender. What would you get if you put in that blender – a national traditional real estate company – Zillow – Amazon – and Uber? You’d get Lake Homes Realty, one of the nation’s fastest growing full-service real estate companies.
Join us and learn how Lake Homes Realty created a successful business around the commitment that service, technology, and marketing are inseparable and leverage-able.
Glenn S. Phillips appreciates dark chocolate and a good pun. As CEO of Lake Homes Realty, his work includes major involvement in marketing and technology (which in this day, are intertwined).
An author and speaker, he has been quoted in The Wall Street Journal, U.S. News & World Report, USA Today, Realtor.com, ABC News Now, Psychology Today, Entrepreneur, and Fortune Small Business. Glenn also occasionally plays a really ugly tuba before an audience of thousands.
Glenn is also founder and Senior Consultant of Forte’ Incorporated, a technology consulting firm, and serves on the Board of Directors of the National Federation of Independent Business.
Learn more about Lake Homes Realty at lakehomes.com

March Signature Series Luncheon
2017-02-15 11:30 - 13:00 UTC

April Signature Series Luncheon | SEC Network
2017-02-15 11:30 - 13:00 UTC

May Signature Series Luncheon | Brookwood Baptist Health
2017-02-15 11:30 - 13:00 UTC

VIP Reception & Open House with the Samford AMA
2017-02-15 11:30 - 13:00 UTC
Join us on the rooftop patio of Samford’s brand new Cooney Hall as the Samford AMA hosts us for food and beverages from Taziki’s plus a tour of this state-of-the-art business education facility.

[June 2016 Luncheon] Live Your Brand in Social Media
2017-02-15 11:30 - 13:00 UTC
Live Your Brand in Social Media – Tell Customers’ Stories to Engage Prospects and Drive ROI
by Melissa Musgrove VP, Head of Social Media, Regions Financial
Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public Relations. At Regions, she directs Social Media vision and strategy and leads a team of Community Managers and Social Customer Care Representatives.
Melissa will discuss creating integrated, cross-channel campaigns that amplify the Voice of the Customer through storytelling. Also, learn how to cultivate brand advocacy by providing advice and guidance to your customers through social. And understand how to capture the attention of your customers in the increasingly noisy and fragmented social media space.
Also, discover how to:
* Implement acquisition tactics and boost results
* Build campaigns around customers’ passion points
* Deliver proactive social customer care
Melissa has her M.S. in Integrated Marketing Communications from Northwestern University and B.A. from Samford University. Follow her on Twitter @MMMusgrove.

Marketing Automation Seminar
2017-02-15 11:30 - 13:00 UTC
You’ve heard about marketing automation (MA), but do you know what it really is?
Better yet, how can you use it effectively for your business? MA can be a powerful tool to help you implement your marketing plan.
Join us as AMA member and MA expert John Burdett helps us dig into what marketing automation is all about and discusses best practices you can use for your business. Light snacks and beverages will be provided. Free for members of AMA Birmingham; $10 for guests. Please RSVP by Oct. 21.

AMA Holiday Mixer
2017-02-15 11:30 - 13:00 UTC

AMA Summer Mixer 2016
2017-02-15 11:30 - 13:00 UTC

AMA Collegiate Conference
2017-02-15 11:30 - 13:00 UTC
AMA Collegiate Conference
The AMA Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us Nov. 4, 2016, from 12:00-5:00 at Uptick Marketing (100 12th Street North). Take your marketing studies to the next level, and join local professionals for professional development, career advice, networking and fun.
This event is open to undergraduate Marketing and business students looking to learn from industry professionals about careers and trends in Marketing and Sales. The AMA Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional.
Cost : $10, and includes Lunch and beverages will be provided. Please RSVP by Oct. 31, 2016.

January Power Marketing Luncheon
2017-02-15 11:30 - 13:00 UTC
Darin White – “Changing the Game – Key Trends Driving the Business of Sports”
Darin White is founder and coordinator of the Sports Marketing program in the Brock School of Business at Samford University. He serves as the Chair of the American Marketing Association Sports Marketing Academic Society (SIG), the leading international scholarly body charged with expanding the knowledge base of the field of sports marketing.
He is a go-to source for media seeking insights into sports business and has been featured in the Washington Post, USA Today, NPR, ESPN Radio, Saturday Down South and the International Business Times. He also serves on the Board of Directors for the Alabama Sports Foundation, the primary lobby responsible for bringing sporting events to the state of Alabama.
Recently, Mr. Whites sports marketing program at Samford University made a national impression on the world of sports when his team of seniors pitched their strategic marketing plan to increase fan engagement within the millennial generation to Jason Kaufman, Vice President , Market Research and Analytics for the National Basketball Association.

August 2016 Luncheon | Five Ways To Win At Content Marketing
2017-02-15 11:30 - 13:00 UTC
Five Ways To Win At Content Marketing
Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director
Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors.
After being named CMO in 2008, Eric immediately redefined the nature of the ticket buyer experience, conceiving and driving the development of several programs aimed at artist discovery and internet marketing. In the years that followed, TicketBiscuit continued its trajectory of relentless innovation, launching what would soon become one of the largest primary ticketing affiliate networks and being of the first companies to offer mobile ticketing, Facebook ticketing, Apple Passbook integration and much more. He was nominated for Alabama CMO of the year in 2012, and helped TicketBiscuit achieve recognition as one of Birmingham’s best places to work in 2013 and 2015. Eric was named TicketBiscuit Director of Sales in late 2013, and has since led the company to consecutive years of double digit year-over-year growth.
Mollie’s background includes more than 15 years of experience in marketing and public relations in a variety of industries, including entertainment/events, healthcare and software. As marketing has become an increasingly technical endeavor, she has been able to draw on her background in web design and coding to help companies “punch above their weight” in the ever-evolving digital world. Her ability to combine content marketing, SEO, paid search and other marketing efforts into one robust marketing engine has made it possible for her to help companies grow in powerful ways.

Holiday Celebration 2016
2017-02-15 11:30 - 13:00 UTC
It’s the most wonderful time of the year and we’re making it even brighter… with giveaways! First, become a member of AMA Birmingham before our December 1st Holiday Party and receive free admission! Second, come to the party at Vulcan Park where all members in attendance will have a chance to win other great prizes – including one year of FREE admission to our Signature Series luncheons (a $200 value)! If you bring an unwrapped toy for Toys for Tots, and we’ll put your name in the hat again to increase you chance of winning! To become an AMA Birmingham member, visit http://bit.ly/2fFFAsi or contact membership@bhamama.org.

February Power Marketing Luncheon
2017-02-15 11:30 - 13:00 UTC
Bill Fox – “Momentum’s Growth, Marketing Challenges & Successes in the Changing Telecom Landscape”
Bill Fox is President and CEO of Momentum Telecom, leading the team in their mission of enabling others to thrive by combining smarter technology with seasoned experts to deliver an unmatched customer experience.
He previously served as Chief Financial Officer of SuccessEHS, Inc., a software and services company for physician offices with approximately 400 employees. Bill has experience as an investment banker with Lincoln International, where he specialized in debt capital financings for middle market leveraged buyouts, and worked for PricewaterhouseCoopers, which provides audit and assurance, tax and consulting services.
Bill received an MBA with Distinction from Harvard Business School and a BS in Business Administration and Accounting from Washington and Lee University. Bill is an active volunteer with the Crohn’s and Colitis Foundation of America, where he currently serves as the Board President of the Alabama/NW Florida Chapter. He enjoys cycling, golf, fly fishing, and skiing. Bill is married to his college sweetheart, Allyson, and has three children.

September Signature Series Luncheon | Rebranding the Bulldog
2017-02-15 11:30 - 13:00 UTC
Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University
Presented by Betsy Bugg Holloway, Ph.D.
Vice President for Marketing and Communication, Professor of Marketing – Samford University
Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding and identity will be revealed to the public in November, but at our September luncheon Dr. Betsy Bugg Holloway will share with us a preview of what’s in store and reveal the processes the University followed to reach its decisions. Don’t miss this opportunity to learn how a major rebranding effort was conceived and executed.
In her role as Vice President for Marketing and Communication and Professor of Marketing for Samford University, Dr, Holloway is responsible for all marketing and branding initiatives across the university’s operations. Holloway also teaches courses in both the undergraduate and graduate programs. Prior to her academic career, Holloway lived and worked in Japan and was employed by a global pharmaceutical firm. She most recently served as the company’s director of international business and managed global sales offices in Argentina, Denmark, Switzerland and the United Kingdom.
Dr. Holloway’s research interests include services marketing, consumer behavior and reputation management. She has published more than 60 academic articles, book chapters, and conference proceedings and regularly presents her research and lectures in the U.S. and abroad. She is a member of the American Marketing Association, the Academy of Marketing Science and the Society for Marketing Advances. Within the community, Holloway serves on the board of directors for the Public Affairs Research Council of Alabama (PARCA), YWCA, Rotary Club of Birmingham, Scholarships for Kids, and as a trustee for the Alabama Symphony Orchestra.

January Signature Series Luncheon | O'Henrys Coffee
2017-02-15 11:30 - 13:00 UTC
Caffeine Powered Marketing
Presented by Randy Adamy | Owner, OHenry’s Coffees and OHenry’s Coffee Roasting Co.
January 18, 2017 | The Harbert Center

O’Henry’s is one of Birmingham’s favorite food & beverage brands. Join us on January 18th as CEO Randy Adamy explains the O’Henry’s approach to marketing – starting with the foundational principles laid by its founder, Dr. Henry Bright, through the brand’s growth and expansion to new markets. If you want to hear how a local brand thrives going head-to-head with a global behemoth – and in an increasingly crowded field of smaller players, this is a luncheon you won’t want to miss!

[March 2016 Luncheon] Beyond Brochures – Using Apps To Engage An Audience
2017-02-15 11:30 - 13:00 UTC
Beyond Brochures – Using Apps To Engage An Audience
Taylor Peake Wyatt, President of MotionMobs, is an entrepreneur and experienced software consultant. Taylor has been involved in building and promoting Birmingham’s growing technology community since 2010.
Through MotionMobs, she has helped entrepreneurs start their first company and experienced business leaders embrace technology to improve efficiency within their firms. As a sitting board member with REV Birmingham and BBVA Compass, Taylor has been able to watch new companies establish a home and grow their brand in the city. Over the last couple of years, Taylor has participated in the revitalization in downtown Birmingham by purchasing a century-old warehouse building and establishing it as the new headquarters for MotionMobs.
In the past, Taylor has served on multiple grant boards for non-profit efforts, including State Farm. With a strong background in programming and an Information Systems degree from UAB’s School of Business, Taylor understands how to build and grow results-driven products, but her biggest skill is consistently bringing the best talent to the table.
